"To put it bluntly, (self-heating) is nothing more than a gimmick of the merchant." Cheng Weixiong, an expert in brand management of textile shoes and clothing and general manager of Shanghai Liang Qi Brand Management Co., Ltd., told the Red Star reporter that in fact, as early as a decade ago, some clothing brands played the marketing slogans of "fever" and "spontaneous fever".
From the point of view of health and environmental protection, Cheng Weixiong suggested that people should choose natural fibers, such as cotton, hemp or silk, when buying underwear, and check their specific components. In addition, you should choose formal channels and brands when buying, and don't simply choose according to the price.
Extended data:
Hot underwear sells well. Different brands have different materials.
165438+1Since late October, cold air has raided and Chengdu has started the "quick freezing" mode. At this time, "self-heating underwear" won the favor of many people by relying on advertising words such as "seamless", "ultra-thin" and "heating", and its sales volume soared. ?
Red Star journalists searched for "self-heating thermal underwear" and "self-heating thermal underwear" on e-commerce platforms such as Taobao, JD.COM and 1 shop, and found that the product information was often as long as 100 pages, and the price was more expensive than ordinary underwear, ranging from 100 yuan to several hundred yuan.
The monthly sales volume of a hot-selling underwear on Taobao is as high as "250,000+". On the Internet, various supermarkets also put out different brands of thermal underwear, and many consumers came to buy them.
The reporter found that there are many brands and materials of these heating underwear, and there is no unified name. As can be seen from the tag, the main components are polyester fiber (polyester), viscose fiber, modal fiber, acrylic fiber, spandex and nylon.
In the introduction of some brands, it is also indicated that special materials have been added, such as "moisture absorption and heat generation German new fiber", "warm black velvet heat generation fiber", "imported Dongli velvet fiber" and "Lycra fiber".
Is paper self-heating underwear black technology? Expert: publicity stunt, closed and warm.