1, the unit price of goods sold in the live broadcast room should not be too high, generally between 50- 100 yuan. It is easy to attract a group of people who have never bought this product or don't know much about these products at a lower unit price. TalkingData data shows that users who watch live broadcasts are mostly concentrated in the second, third and fourth tier cities.
2. Take advantage of everyone's greedy and cheap character, and send some small gifts when selling goods live, such as buy one get one free X and send XX gifts. In addition to the gifts provided by the brand, you can also send some small gifts made by yourself to fans. This can not only promote the purchase of fans, but also enhance the relationship with fans.
3. Be sure to make products that you are good at, and introduce the outstanding advantages and preferential prices of the products during the live broadcast. Other content can be supplemented by off-camera assistants. If you are selling some products of "unknown brands", you can let the assistant compare similar products, highlight the advantages of the products sold, and dispel the concerns of fans about the products.
4. From the user's point of view, think more for the user. Don't blindly sell products, praise products crazily, and occasionally spit out, so that users can feel the truth and make their own choices: buy if you need it, or don't buy if you don't need it. Advise fans not to buy products blindly, which is more acceptable than strong promotion.
5. Increase user retention and retain users with various lottery and red envelope benefits. For example, you can engage in some small activities, pay attention to and forward the live links of your friends, and you can participate in the lucky draw or receive red envelopes. You can also let users help you attract some fans and increase the number of users and attention.