(1) wechat account packaging
1, WeChat avatar: When we choose photos, the avatar must be ourselves. Try to choose high-definition, beautiful, atmospheric and fashionable photos, which are easily attracted by fans for the first time. We have made many friends in the WeChat business. I don't think it is appropriate to choose animals, cartoons, landscapes and other photos as avatars, which will greatly reduce the trust of fans in you.
2. Wechat nicknames: Choose 2-3 Chinese characters as nicknames, and try not to use English, Chinese characters and numbers. As a nickname. Personally, I suggest using my real name as a nickname.
3, personal signature: signature, must be positive, convey a positive energy, bring fans an optimistic attitude. You can show your identity in the signature, such as: CEO of X company, marketing director, founder of XX team; You can also show one of your best skills in your signature.
4. Background map of friends circle: The background map must be professional and high-definition. The so-called professional refers to pictures, which must be illustrated, illustrated, clear personal introduction and big coffee style. HD, easy to do, just need to find a professional designer to carry out original design on Taobao. I have seen a lot of WeChat services, and I just use my own life photos and product drawings as background pictures, which is very unprofessional. The unprofessional result is that it is difficult to recruit powerful agents and make the team bigger.
(2) Personal value output
Product value output: this piece is relatively simple. If you are a weight loss product, then share more professional knowledge related to health, weight loss and slimming; If you do skin care, share more knowledge about women's skin and maintenance. In short, professional people do professional things. We need to convey a feeling to fans and customers that I am a professional WeChat business. There are several ways to spread professional knowledge:
1. Original Weibo Topic+Long Weibo.
2. WeChat official account.
3. On-site explanation.
4. Establish a daily sharing community.
(3) WeChat commercial original dry goods: If you want to establish a professional image of big coffee, you must learn to share original dry goods. Every day, we share some dry goods related to the topic of WeChat business in WeChat circle of friends and Weibo, and share our understanding and personal experience on WeChat business with you. You can learn a lot from our dry goods, which is of great help to the promotion of our personal brand.
(4) Mixed high-end communities want to do WeChat business well, and there is a "shortcut" for mixed high-end communities to quickly improve their personal brand awareness. The purpose of joining the community is simple:
1. Improve personal brand exposure and let more people know me.
2. Learn from a better big coffee.
3. Accumulate resources, exchange resources and integrate resources. Many friends in the WeChat business have impure motives for joining the community. They want to join the community and add powder to sell goods. I don't think this is right. Because 90% of people who enter the club are holding the mentality of learning, not the mentality of making money. If you want to make money from your community partners, you shouldn't come in. But through the community, they can meet many valuable friends and enhance their personal brand influence, which is very helpful for us to do WeChat business.
(5) celebrity big coffee recommendation celebrity big coffee recommendation, I have already introduced it. If you want to quickly improve your personal brand awareness and expand your influence, the most direct and effective way is to use self-media coffee to make them recommend. Celebrity big coffee has a large number of fans and can help you make a trust endorsement. Through the recommendation of big coffee, you can expose yourself as much as possible in the shortest time, and even turn the fans of big coffee into your own iron powder. Doing things is particularly important, that is, using strength. Especially when we have no resources ourselves, we must take the initiative, take the initiative and take the initiative to find resources. Find friends with resources to cooperate with, and we can get resources. This social resource is too important. As a WeChat business, what is our most valuable resource? Fans or traffic. When we accumulate a large number of high-quality fans, wealth must be endless. In the Internet age, we should learn to borrow money and follow the trend. Many times, what we lack is not the ability, but the way of thinking and doing things. Therefore, 20 19 wants to do a good job in WeChat business, and must actively seek cooperation with big coffee. Paying is inevitable, but at the same time, you will get more in the future.
(6) Expose yourself through media channels: Weibo, Baidu Soft Text, Youku Video and Live Platform. 1, Weibo: There are several simple ways to expose yourself with Weibo: 1. Insist on original Weibo, and make professional value output. 2. Learn to interact with celebrities and hook up with each other. Once the big coffee is forwarded to your Weibo, it will greatly enhance your popularity. 3. Pay for personal blog posts. You can choose Weibo headlines to pay, so that more potential fans can see your Weibo and accumulate more high-quality fans. Of course, if you want to do a good job in Weibo marketing, you must package Weibo's account, such as Weibo's head, nickname, personal introduction, plus V certification, Weibo fans, Weibo members and so on. Only by being a professional blogger can we do a good job in Weibo marketing, so as to improve personal brand awareness.