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I want to promote a fruit juice drink as an agent. What should I do?
Sales? Agent?

Repeat question: the theme wants to represent a fruit juice drink and be able to sell it. How, right?

First of all, agent: there are only two brands of juice drinks: big brands and small and medium-sized brands.

Make a big brand and consumers trust it. For example, Huiyuan, Fruit Orange, but the agency threshold is relatively high and the profit is low. Whether you can be an agent depends on the social relationship ability of the subject.

Being an agent of small and medium-sized brands, it is easier to establish your own advantages by taking a new product. The product price is lower and the profit is higher than that of big brands. Small and medium-sized brands are usually active in local or partial areas, and the product quality and packaging are not inferior to big brands. Every product has its own profit point. As for what kind of products to seek, it depends on your local situation or your existing channel type, and of course, you need to examine the brand's support for you.

After all, any brand is made bit by bit, so it is recommended to have a deep understanding first. Take the local Qiangmin dairy industry "Malabang" in Henan as an example. The company was established on 17. In Henan, especially in Gongyi, banquets and parties are basically based on this brand. The business team has more experience in the food and beverage industry and can support the agents to some extent.

Secondly, promotion: on the one hand, promotion lies in the brand's support for agents, on the other hand, it lies in its own channel types. If the main body has its own channels, based on the previous trust in dealers, the new brand can transfer this trust, which has great advantages for the distribution of dealers.

If you don't have your own channels, you need to visit supermarkets, convenience stores and so on when you just start to enter this industry. And recommend the brand you represent (including the advantages of your own brand and the support you can give). In addition, it is also a key that the brand business team can give you better support.