As a popular technical way and media form in recent years, MG animation commercials also play a very important role in advertising communication, not only in movies, TV and the Internet, but also in MG animation. Under certain circumstances, MG animation provides more possibilities for the creativity and production of advertisements, and also provides a variety of advertising expressions.
1, product promo. MG animated commercials should be the most suitable to express features and introduce product functions. The comprehensive effect of graphic transformation and music collocation makes the audience better understand the product. If it's just dense text or boring narration, the audience will definitely have no patience to finish reading these product introductions. Such as medicine and high-tech products. It is more abstract to explain, and it is even more difficult for the audience to understand. But vivid pictures, rich colors, dynamic special effects, energetic explanations and even advertisements can attract the audience's attention.
2, popular science education animation. Many students, such as introducing human body function, virus action process, travel guide, history explanation and so on. It will be slow to make educational cartoons with traditional 2D animation methods. The character animation of MG animation is very convenient to make now, which can greatly improve the production efficiency and achieve good results. For example, The Cowardly Sun, produced by Lingzhi Animation, is a close work. Interested parties can log in to official website to have a look.
3. Hot videos of business activities. When holding a large-scale commercial activity, will it be boring if only the host stands on the stage and gives a dry explanation? If there is dynamic music with rich graphic animation, the effect will be much more enthusiastic. For example, some live activities, street dance performances, HIP-POP vocal performances, live singing performances and so on. , will be matched with the corresponding style of dynamic graphic background to increase the visual effect.
4. Music MV. Some electronic music MVs are often difficult to express the appropriate artistic conception with real shots, while MG animation is composed of point, line and plane transformations, which is very consistent with the style of electronic music.
In addition, the application of MG animation is far more than the above, such as the dynamic logo of products, PPT displayed by teams, and documentaries of wedding banquets. , which can be realized by MG animation. The adaptability of MG animation can be said to be immeasurable, and many different uses should be developed in the future.