1992 Shufujia entered the China market. In just a few years, with its high quality and accurate market positioning, it has achieved great success and become the leading brand of personal cleaning products market in China. Looking back on the brand for 65,438+05 years, Shufujia has always adhered to the cause of health in China and provided effective health protection for Chinese people. At the same time, Shu also vigorously promoted the popularization of personal hygiene education, and cooperated closely with the Ministry of Health, the Ministry of Education, the Red Cross, the China Children's Fund, the Chinese Medical Association and other authoritative organizations to organize various health science education activities, and devoted himself to building a healthy Great Wall for China.
2. Lux
1924, lux first introduced the first beauty soap in America. So far, it has spread all over the world 100 countries. The main markets include Arabia, India, Brazil and China. In Japan, Lux dominates the market. The sales in 2003 were close to 1 1 billion dollars.
After landing in China market, Lux successively launched soap, shower gel and hair care products. With its unique formula and concept of skin care and hair care, it has been favored by more and more consumers. Lux has been innovating. At present, the shampoo series includes 5 shampoos, 4 conditioners and disposable conditioners, and the SPA care series includes 4 shower gels and 4 soaps.
3. Olay Olay
OLAY is a world-renowned skin care brand, one of the largest skin care brands in the world and China, and a powerful beauty product brand under Procter & Gamble. As a "professional skin care expert" in women's minds, Olay has been constantly adapting to the development and changes of the times to improve itself, maintaining the image of a beautiful pioneer in people's minds, truly listening to women's needs, and constantly innovating with the global high-tech skin care research and development technology as the backing, so that "surprises begin with the skin". At present, Olay has become one of P&G's global brands, with annual sales of $654.38 billion, bringing beautiful surprises to more than 80 million women on five continents. Olay has more than 70 products in eight series, constantly contributing new beauty to women in China, being a beautiful messenger who cares for women, and striving to become a symbol of women's beauty in China.
The birth of Olay was purely accidental. During World War II, a military doctor refined a medicine for treating burns, and his wife mistook it for an emulsion. Unexpectedly, a few months later, the skin became elastic, wrinkles decreased, and Olay skin care products were born.
This outstanding chemist is Graham Wulff, who has been devoted to skin care research. Finally, he blended a product that can restore moisture, moisturize and protect skin, and it will make the skin look soft and oily within ten minutes after use. This is the first product of Olay-Olay Moisturizing Cream, which has opened the beautiful legend of this brand for more than half a century.
In the subsequent product development process, wulff's wife, Dinah, has been assisting him and providing suggestions for making the formula more perfect. She kept trying the product he invented until she got the best effect. They not only modified the characteristics of the product together, such as absorbency and oiliness, but also chose feminine pink and fragrance. They didn't start making the first batch of products until they were satisfied with the formula.
[page] 4。 Xia Shilian Xia Lian
Xia Shilian originated from Sunsilk, another brand of Unilever. Sunsilk is the world's largest hair care brand, with various care and hairdressing products according to different hair qualities. Xia Shilian inherits Sunsilk's spirit of understanding women's needs, and provides protection for different types of hair through advanced hair care technology and various bioactive factors extracted from nature. In addition, Xia Shilian series also includes products such as soap.
Brand origin
The translation of Xia Shilian was initiated by Zhang Yuanji, a famous cultural figure and a publishing elder. 19 16 or so, an Englishman Cole opened a Wei Bao drugstore in the Shanghai Concession, selling medicines and cosmetics shipped from Britain, and printing promotional materials and instructions in the Commercial Press. In order to expand sales, Cole asked Zhang Yuanji, then manager of the Commercial Press, to translate the English trademark "Xia Lian" into Chinese, and Zhang Yuanji translated "Hazeline Snow" into "Xia Shilian Ice Cream". The translated names of these two initials, Da He Ya, have been circulating for nearly a hundred years. Translating Xia Lian into Xia Shilian is just an improvisation by Zhang Yuanji. As a person's life, it is more appropriate to use the word "Xia Shilian" to describe him-a summer lotus in the Confucian forest, with noble quality, elegant personality and spotless mud.
Brand purpose
The perfect solution to the hair problem.
Brand history
Xia Shilian shampoo series has been on the market since 1998. At first, there were three varieties of walnut kernel, olive oil and Gleditsia sinensis. After several years of product upgrading, Xia Shilian shampoo series now has 6 shampoo product series and 4 hair care series.
5. Ami Ami is a personal care series product under Amway Commodity Company, including Ami Moisturizing Bath Lotion, Ami Moisturizing Emulsion and Ami Moisturizing Strip.
Amway, the largest well-known direct selling company in the United States, is headquartered in Ada, Grand Rapids, Michigan, USA. It was created by Jay Van Roan and Richard Devosse in their basement. Mainly engaged in daily consumer goods, covering Nutrilite nutrition and health food, artistry beauty cosmetics, personal care products, home care products, household durable goods, and Amway also serves as a manufacturer and seller.
6. Domestic brands (Naichi 'ao Xiaonai Tuanzi) have a good reputation and are the pride of Chinese people.
Amway is a large domestic and foreign manufacturer and distributor of consumer goods, headquartered in Ada, Michigan, USA. Amway began with the sincere cooperation between two founders, Jay Van Roan and Richard Devosse. They are all descendants of Dutch immigrants. They grew up together. The same growth experience and the personality characteristics of Dutch descendants laid the foundation for them to become partners in the future. After that, both of them worked as salesmen in Nutrilite Company, which laid a good foundation for direct selling.