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What did Xiao Zhandu endorse?
I think as a post-90s Shawn, the sunshine is handsome, warm and positive. Starting from the X-Nine Youth League, I grew up all the way, constantly breaking through myself and trying more possibilities. HERA He Yan, a high-end fashion beauty brand representing Seoul women's fashion lifestyle, recently announced the signing of Sean Xiao, a post-90s youth idol, as the brand's short-term makeup spokesperson in China. As soon as the news came out, it attracted fans' attention, and the reading volume of Weibo's topic endorsement soared to 747 10000.

He Yan has been listed in China market for three years, which has attracted the love of many young consumers. This time, we joined hands with Sean to launch a brand-new product "Charming Brightening Lipstick" in China market, aiming to impress the eyes of young consumers, cultivate more potential customers for the brand, enhance brand awareness and consolidate the make-up image that the brand is striving to create. Coincidentally, Sean came to He Yan as the first spokesperson of domestic makeup, and also his first brand endorsement. Fans have expressed their gratitude and love for the brand, which has inspired young consumers to love He Yan brand.

Sean likes painting and photography in private. He used to be a designer, but now he is both an actor and a singer. Sean Shaw, a youth idol, has to say that he is also a full-fledged literary youth, which coincides with the fashion art gene of Hera He Yan brand.

In the upcoming Double Eleven, He Yan will divert water to Tmall through Weibo to realize flow conversion. Online and offline promotions with the theme of "Moisturizing and Looking Good" were carried out simultaneously, and star products such as black pearl air cushion and lipstick, which were deeply loved by young consumers, were launched. Through the star's own topic, let fans participate in the frenzy and expand the brand's online discourse power.