First, the language of tour guides.
Tea, as a new type of health drink, is the contribution of the people in southern China in ancient times to China's food culture, and also the contribution of China people to the world's food culture. It is absolutely popular to open a tea shop now.
Second, the project introduction
1, the purpose of this plan.
Provide sufficient information for those who are interested in investing in capital projects.
Provide basic data and guidelines for the future business activities of this plan.
2. Company introduction.
Our company integrates high-grade professional tea culture, with the aim of "inheriting Millennium culture and promoting ethnic tea", pursues and carries forward the tea ceremony spirit of "health, beauty, harmony and respect", and is committed to building a first-class tea culture enterprise, so that you can experience the traditional tea culture atmosphere in a beautiful and exquisite environment and find a quiet harbor in the fast-paced urban life. We will wholeheartedly provide you with VIP service.
3. Industry background.
With the rapid development of today's world, people's living standards have gradually improved, and the quality of life has also been greatly improved. At the same time, these have also caused the accelerated pace of life, increasing pressure and becoming more and more lonely and indifferent. It is difficult for us to find a pure land to put our tired hearts. However, when more and more problems are gradually increasing, the demand is also increasing, which provides more and more opportunities.
We are all customer-centered, we insist on adhering to our Chinese civilization, integrating and carrying forward traditional culture, and at the same time providing customers with a place where they can speak freely, where you can meet like-minded friends; Here, you can communicate with more people and get rid of loneliness; Here, you can listen to music alone, immerse yourself in the slow rhythm of music and relax your nerves and body and mind; Here, you can enjoy the warmth of your family with your family in a musical atmosphere, let the so-called generation gap disappear around us, and create a warm and harmonious family atmosphere; Here, you can also have tea and chat with friends and make friends. Here, you can also find a comfortable and happy negotiation and trading place for you and your customers, and succeed in such a peaceful and quiet environment without disputes and noise. Here, we provide you with a series of conveniences-music equipment, chess, go ... leisure ways, you can find music friends or chess friends, make life interesting, and make city life no longer monotonous and lonely. Our teahouse came into being under such a historical situation.
4. marketing.
The market consists of all potential customers who have specific needs or desires and are willing and possible to participate in the exchange to meet their needs and desires. Our market segmentation is aimed at those consumers who yearn for quietness and suitability, taking the tea market as the guide, and providing customers with a leisure place in the bustling city.
5. Enterprise management.
In the early stage of the company's development, in the early stage of simple structure, small scale and relatively stable technology, this not only maintained the advantages of centralized and unified operation of linear systems, but also included the positioning of the company's basic framework and operation mode. The product supply process was to establish direct sales channels, open up export channels and establish marketing network implementation plans.
6. Conclusion.
The teahouse of our company promotes culture by leisure, which will have great development prospects. If enough investment can be obtained, this project will bring rich returns to investors.
Third, management plan.
1, locate.
As the carrier of Taoist culture, Mingyatang Tea Room provides a painting and calligraphy room for guzheng.
Tea products and tea performances serve high-end consumer groups who are keen on tea culture and have cultural taste.
2. Business model.
(1), product portfolio.
Teahouse product portfolio includes: tea set products, service equipment and other brand elements, tea culture, service catering, performing arts and music.
Tea: We mainly choose high-quality historical brands such as Dahongpao, Tieguanyin, Xinyang Maojian Tea, Qimen Black Tea, West Lake Longjing and Yunnan Pu 'er.
Products can be sourced by establishing a long-term supply mechanism with manufacturers, can be obtained in maliandao, and can also be obtained by establishing strategic cooperation with local manufacturers.
Pottery: The tea set is made of simple natural celadon, such as Ru Ci.
Service equipment: such as tablecloths, clips, cup holders, etc. All of them are branded with the brand words of Mingyatang Teahouse.
Tea culture: The waiters in Fang Xin Teahouse not only serve tea customers, but also have their own tea specialties, as well as the connotation of tea performance and tea culture. Ordinary tea artists provide tea and tea culture services, and later they can receive external tea performances to increase their income structure.
(2) price combination.
Compared with other teahouses, the price of teahouse products should be positioned at a high price, especially the price of gift tea. Teahouses can cooperate with regular suppliers to operate tea ceremonies.
The price of the commodity area can be determined according to the actual passenger flow.
(3) Promote the combination.
Teahouse management needs the help of industry associations and media forces to improve the popularity and atmosphere of teahouses by holding tea culture salons on a regular basis.
(4) Channel combination.
Sources of supply: the top ten famous tea producing areas in China and the storefront channels in Changchun, the related resources of Changchun factory and the cost advantage resources of high-quality manufacturers.
Marketing channels: teahouse member management mechanism and public relations activities, entrepreneurial theme activities and personal resources.
Fourth, competitive strategy.
Compared with the famous big cities such as Laoshe Teahouse, Five Blessingg Tea Art, Yiqingquan, Wentian Pavilion, Gengxiang Teahouse and Wuyutai Teahouse, Jingyi Teahouse is a rising star. Its teahouse features with the cultural connotation of A Dream of Red Mansions stand tall in the clubhouse. Only by fully tapping its cultural taste advantages and making full use of its cultural heritage, can it be inexpensive in product supply, and it can have absolute advantages.
Verb (abbreviation of verb) management mode
1, site management.
The purpose of on-site management is to create a good environment suitable for the management of Jingyi Teahouse: space layout, lighting and background music.
The waste of teahouse is the waste of the vacancy rate of the venue, so we should make effective use of every corner and realize the feeling of marketing tea culture everywhere through product layout and product structure.
2. Staff management.
Staff's time management, staff's career growth and performance management are the core issues in teahouse management. Through the member management mechanism and the form that each waiter has his own customer management file, employees are stimulated to make good use of their time. Design the concept of tea experts for every tea worker, so that every tea worker can learn professional knowledge and improve and grow his career. The incentive mechanism linked with performance and benefit can create benefits for them.
3. Service management.
Service management is to reflect the beauty of people (including beauty of appearance, charm, language and soul) in welcoming guests, guests, tea service, tea service, supporting services, settlement service, complaint handling and seeing off guests required by tea ceremony.
4. Customer management.
Establish customer files, do a good job of customer contact and off-store service.
The most important customer company documents; Secondly, it is managed by department managers and tea employees step by step.
Teahouse management also includes: purchase management, storage management and financial management.
Development strategy of intransitive verbs
1, shaping personality.
Interpretation of tea culture personality business card of Mingyatang.
2. Multiple grafting.
Kunqu opera, catering, music, calligraphy and painting, ancient books and other multicultural grafting.
3. Grab the long tail.
Internet popularity plus offline tea culture experience center.
4. Activate tradition.
Combine fashion with traditional tea culture to attract new vitality.
College Students' Entrepreneurship Plan II
500 thousand's initial capital. How to allocate should be the most important. 500,000 yuan is invested in only one entrepreneurial project, which can be said to be abundant in funds and can be operated flexibly. But there are some risks, which can be said to be a foolish and ignorant practice. It's like putting a pot of eggs in a basket. If something goes wrong, it will be the result of all the fragments. Therefore, I think it is the first task of starting a business to properly divide this fund.
A 300,000 yuan is used to invest in vegetarian catering projects (described later).
B. 65438+ 10,000 as a liquidity machine and its unexpected funds.
C.60,000 yuan is used for financial investment, stock trading, term loans, etc.
D.40 thousand is used for daily needs.
Vegetarian catering project
First of all, put forward the idea of vegetarian catering project.
Many people know that the climate caused by global warming will directly affect the ecological balance of the earth. However, few people know that meat, an indispensable food on human table, will also seriously damage the earth's environment. Mainly in the development of meat industry. Up to now, human animal husbandry has a history of 10 thousand years, but it is only in the last 50 years that people raise livestock on such a large scale. Today, the number of livestock in the world is four times that of 20xx. In order to feed them, many tropical rainforests are cut down for pasture. This makes the rich animal and plant species living in the rainforest disappear, which makes the global environmental damage more serious.
Pay attention to climate change, save energy and reduce emissions from me, so the idea of opening a vegetarian restaurant came into being.
Second, the market analysis
1. source: students, Ms. Amy, slimming family, healthy eating family.
2. Competitors: There are basically no competitors, so we should provide them with special services.
Third, the detailed planning of vegetarian restaurants.
1. Restaurant belongs to catering service industry and is a sole proprietorship enterprise.
2. Food types. Mainly healthy vegetables and fruits and some by-products, such as tofu and soybeans. It also provides vegetarian products mainly based on beans, which are characterized by: layman looks like meat and tastes like meat, especially suitable for friends who love meat.
3. Consumer groups are divided into three grades: low, medium and high, with different prices. Let the market group be wider.
4. Provide nutritious dishes such as business packages and economic packages for lunch and dinner, and provide room service.
Be ready to develop new products at any time to meet the changing market demand.
Fourth, the marketing methods of vegetarian restaurants
1. Promote membership. On the one hand, collect customer information. On the one hand, attracting repeat customers did not pave the way for the later marketing plan.
2. Vegetarian catering will inevitably attract the favor of beauty lovers and slimming people. Regularly hold slimming knowledge propaganda (stick small knowledge stickers or A-frame posters in the store). The slimming contest attracts slimming people (members) to participate, and the prizes can be provided with in-store coupons.
3. Accumulate a certain amount of money every month, participate in the membership lottery, and get what reward for the first place in consumption.
4. Establish an online Taobao shop on the basis of a physical store. Selling vegetarian products in online platform stores. Improve visibility and certain sales.
Mainly engaged in vegetarian catering projects with a capital of 300,000 yuan. And earn extra money with 60 thousand financial investment. The working capital of 65,438+10,000 yuan has made the implementation of vegetarian catering projects smoother. The living demand of 40,000 yuan has freed me from the shackles of daily life and I can concentrate on vegetarian catering projects. The initial capital is 500,000 yuan, which is roughly allocated according to this.
College Students' Entrepreneurship Plan 3
I have lived on campus since junior high school, and I know the headache of "eating", that is, the food in the canteen. Because school canteens are generally in the form of cauldrons, although the price is low, they are rarely really welcomed by students.
First, the restaurant name:
Description of xx naming rules: low-key, simple, easy to remember, distinctive (the characteristic here does not mean directly reflecting the flavor) but not eccentric, no more than four words, without Xiang characters. At present, the booking form is "xx Restaurant" or "xx Room"
Second, the restaurant flavor: mainly the peasant flavor in eastern Hunan.
3. Estimated dining area: 280~400m2.
Fourth, the target city: Guangzhou
Five, site selection requirements:
1. There must be at least one medium-sized residential area around 1, and a certain amount of floating population around should be the target area for white-collar workers to come and go or rent houses;
2. If the condition can't reach 1 minute, the location needs convenient transportation, and people with a certain number of private cars and spending power can clearly see the location of the restaurant;
3. The rent should not exceed 60 yuan /m2, and 40 yuan /m2 is 1 floor, with an approach pavement of about 10m2, and the main business area is on the second floor;
4. The restaurant itself needs to have the ability to park 7~ 10 family cars, or there is a parking lot not exceeding 200m nearby.
Overall evaluation of site selection, because the novice investment should not be too large, the restaurant should not be located in a place that is already very prosperous today, but I hope that there will be more people coming and going, and I can attract old customers through the flavor characteristics of the restaurant, requiring a profit of 6,543.8+0,000 yuan/month after three months.
6. Restaurant layout requirements: 4 people 12~ 15 tables, 4 tables 10 people and 4~5 boxes 16m2 (4_4m in size) are required in the hall. (But it depends on the layout of the store. )
Seven, restaurant opening budget:
1. Rent: buy one and get one free, calculated at 250m2, with an estimated 50 yuan per m2, paid in a lump sum of 45,000 yuan; Different areas, in any case, can not exceed 50 thousand.
2. Decoration design fee: 700 yuan.
3. Decoration cost:
A. The exterior decoration of the fa? ade can be distinctive and conspicuous, but not exaggerated. Cost _ yuan;
B. The decoration style of the interior hall is mainly to highlight the peasant flavor, and the decoration is general, but it is required that there is no peculiar smell after decoration, and the cost is _ yuan;
C. The kitchen covers an area of 40㎡, and the decoration emphasizes sewage discharge and ventilation, with a cost of _ yuan;
D. There are two toilets, the men's toilet 1.5m2 and the women's toilet 1m2, which require ventilation. Other toilets have no special needs, and the decoration is RMB _. Buy your own materials, and the total amount is estimated to be 80,000.
4. Registration fee: fire protection, environmental protection, hygiene license and business license are required, and the cost is expected to be 60,000 yuan.
5. The cost of purchasing electrical appliances:
A 3 5p air conditioners, 4 small 1p air conditioners in the box, RMB * * * (central air conditioners can also be used);
B. Ten ceiling fans or wall fans, ***2500 yuan,
C. Two refrigerators, two freezers and one disinfection cabinet, totaling 1 1,000 yuan;
D. Kitchenware, * * * 45,000 yuan;
E. Table and stool, ***6000 yuan;
F others (please refer to the list), * * * is 2000 yuan,
G. 1 automatic washing machine, 1080 yuan.
6. Other unforeseen expenses, 2000 yuan.
Eight, restaurant decoration style description:
1. The facade decoration should be conspicuous, distinctive, not exaggerated and concise, which can reflect its consumption level.
2. Description of the hall:
A. The tables and chairs shall be square tables and benches in log color, or large and small round tables with relatively strong appearance, and the large and small round tables shall be covered with relatively good beige tablecloths;
B. The walls and hall bodies of the original columns below1㎡ adopt dark tiles, and the self-supporting columns in the hall are mainly dark for decoration. Tianhua board is not completely decorated, but uses spotlights. The ceiling above the spotlights is painted black, and the lighting in the hall is soft, but the desktop lighting is bright. This is just my idea, which is actually based on the final design.
The decoration of the box is the same as that of the hall.
4. There are no other special requirements.
Nine, staffing:
1. Kitchen: **6 people, 1 chef, 2 deputy chefs, 1 side dishes, 1 washing personnel, 1 washing/selecting personnel.
2. Box: 5 boxes, 5 waiters,
3. Hall: 5 people, every four tables 1.
4. Others: 1 temporary workers (mainly used for the rotation of service breaks) and 1 shop assistant.
X. breakdown of operating expenses:
1. Property management fee: it shall not exceed 2 yuan/month per square meter, with 250m2*** as 500 yuan/month.
2. Sewage charges: 500 yuan/month.
College Students' Entrepreneurship Plan 4
First, the enterprise introduction
Creative Advertising Media Co., Ltd. is a media joint venture advertising company integrating production, agency, planning, creativity, investigation and consultation. Our business scope is mainly to put product advertisements on and around the campus. Creative Advertising Media Co., Ltd. is a limited liability company with a complete management system, cooperative team and excellent backbone. We have an advertising department, a planning department, a marketing department, an executive department, a finance department, a personnel department, a material purchasing department and an office.
Second, the industry analysis
In China, there are nearly 20 million college students. Excluding tuition and fees, the annual expenditure of college students includes education, entertainment and making friends, with an average of 4,000 yuan per person per year, so 20 million college students mean 800 billion market. The data clearly shows the overall consumption level of college students in China. It is precisely because of such a huge consumer group that most enterprises pay more and more attention to the development and expansion of the campus market. They didn't see the fierce situation that enterprises seized the market during the academic festival.
I have always believed that the highest level of marketing is to conquer customers' hearts, even their thoughts. Most college students and businessmen have consumer demand in their eyes. The lack of integration between campus consumption and social supply is middle-aged "old age". What our campus media company has to do is this kind of "old age".
Three. Products or services
The goal of Creative Advertising Media Co., Ltd. is to create "an advertisement that everyone can afford". At present, our service is in the growth stage. We plan to expand the popularity of advertising brands to expand our customer base, including catering, electronics, clothing and other industries. Our publicity is different from the traditional advertising "burning money", which builds momentum through popular stars and huge flyers. Our focus is to enable customers to actively promote products within a limited scope with the least promotion expenses. We help businesses to establish a zero-distance platform with consumers. With the help of our professional technology, we can help businesses avoid the difficulties and risks that may be encountered in similar publicity.
Four. Management team and organizational structure
Since its establishment, Creative Advertising Media Co., Ltd. has made detailed distribution and arrangement on a series of problems and situations such as company type, management team position and shareholding structure.
Details are as follows: XXX company type limited liability company. The company has the following positions: general manager 1, deputy general manager 2, general manager 1, finance department 1, personnel department 1, marketing department 1, head of advertising department 1, head of planning department 1, and materials.
Our employees have certain ability and execution level in the industry. They have excellent academic performance and outstanding skills during their school days, and participate in school activities in the school economy. Their solid professional theoretical knowledge and rich social practical experience have laid a solid foundation for the company's future development.
Verb (abbreviation of verb) market analysis and forecast
1, market description
Advertising is a new industry in China. In the past few years, the number of companies has continued to grow, as has the turnover and the number of employees. The growth rate is considerable. According to experts' prediction, the national advertising turnover is about 1 1000 billion yuan. In the coming 10 year, China advertising market is expected to become one of the three largest advertising markets in the world. Henan University of Science and Technology is located in Hongqi District, with dense schools and a large number of college students nearby.
2. Target market
According to the regional characteristics, we divide the target market in the initial stage of starting a business into two categories: universities, surrounding shops and major distributors. The school market is mainly manifested in the advertising demand of the school, various group activities, various activities and competitions organized by the school and the advertisements required by graduate students to start their own businesses. The market around the university town is mainly manifested in the advertising demand of shops and facades. It is particularly important to note that the facades and shops near the school are updated very quickly.
3. Target customers
At first, the target customers were mainly located in schools and enterprises, shops and shopkeepers in university towns.
Six, marketing strategy
1, at the beginning of the business.
(1) Contact with some small-scale advertising decoration companies and seek to establish an advertising consortium.
(2) If the alliance is unsuccessful, we can only contact the shops and shopkeepers around Henan Institute of Science and Technology to introduce our advertising company.
(3) Lobbying the school community and taking our company as the advertising agency of the community.
(4) Looking for suppliers of advertising production consumables to ensure the service and quality of purchase channels.
⑤ Establish friendly links with schools and surrounding websites, and contact advertising companies for online publicity and introduction.
⑥ Open telephone service consultation, establish company website and provide online consultation service.
2, entrepreneurial development stage
Donate tens of thousands of outdoor advertisements in the main streets of the development zone, and some billboards are used to convey public service information. Billboards are no longer regarded as "road pollution", but have made contributions to society. The other part can be used for advertising rent to obtain income.
② Establish a stable customer base. Being able to put advertisements in the mainstream media, the influence began to cover the whole university area.
(3) The profits of our company will tend to be stable when we spread our company to other places.
Seven. Risk analysis and management
(1) business risk
The problems encountered in the development of 1. include: limited business history, shortage of resources, lack of management experience, uncertainty of market and products, and dependence on key management personnel.
Our enterprise is small in scale and short of funds, which leads to our weak ability to resist risks. We are a newly established company, and every newly established company has to experience a small scale and insufficient funds.
3. At present, we face many challenges. The most important thing is how to solve the survival problem. Our competitors are very strong. We will further subdivide the market, do a good job of positioning ourselves, and strive to find blank spots in the market.
4, our technical ability is not enough, especially in more superb technology.
business opportunity
Although our business is accompanied by risks, we can overcome these difficulties because we have some advantages.
1. When our company was first established, the start-up capital was very small. We try our best to make the most of the least money. At the same time, we made a detailed investigation and analysis of the market. We regard customer orientation as a low-end customer. Among the competitors we are facing now, they put most of their energy, time and money on the middle-end customers, ignoring the low-end customers.
2. Our products have more humanized design. We will make advertising strategies that we believe according to the needs of each customer. In terms of services, we not only provide one-off services in advance, but also establish long-term cooperative relations with customers.
3. Faced with the constraints of the school rules and regulations, enterprises can rely on the good cooperative relationship established with the school to find ways to make the activities "image-oriented and light sales". In-depth study of students' consumption psychology and student market segmentation. Company marketing activities with students as real consumers should also pay attention to product quality, function and pricing skills, as well as smooth sales and service channels.
4. The campus market has great potential. There are more than 30,000 faculty members in our school. With the improvement of college students' spending power, we can broaden our horizons and take a long-term view. We will concentrate on a comprehensive survey of the campus market, so as to truly understand the demand of the campus market and use it to solve market, product and management problems.
If we can overcome these risks, we will have an advantage in this special market of advertising media and become the main force in this industry. Our brand will be recognized by customers and investors within 2 years, and we can achieve this goal. 1. Model essay on college students' innovation and entrepreneurship project plan (two articles) 2. Model essay on college students' employment and entrepreneurship project plan (three articles) 3. Model essay on college students' innovation and entrepreneurship project plan (three articles) 4. Model essay on low-cost innovation and entrepreneurship project plan for graduates (three articles) 5. Model essay on college students' innovation and entrepreneurship project plan (three articles) 6. Hainan Medical College Rural Order Oriented Free Medical Student Training Program Target Talent Training Program First Volunteer Filing Score Line VII. Model essay on innovation and entrepreneurship project plan of computer major for college students (two articles) VIII. Model essay on business plan of college students' innovative and entrepreneurial projects (five articles) IX. Template of College Students' Innovation and Entrepreneurship Project (three articles) X. Model essay of College Students' Innovation and Entrepreneurship Project Plan (four articles)