Counting the brief history of the development of "pseudo-technology" IQ tax, I don't know when all kinds of "high-tech" labels have been attached to different commodities, and many consumers have paid a lot of money for these high-tech products in the fog. It is not scientists who create such "high-tech" products for you, but some businesses with super "rich" imagination.
A brief history of the development of "pseudo-technology" IQ tax 1 1. Development of IQ tax
Good news! Good news! The high-tech quantum technology of overtaking in China corners has achieved a major breakthrough and started large-scale industrialization in China!
In a treasure, as long as you enter the word quantum, he will automatically associate you with various quantum health products. ...
Most of these products claim to have magical functions!
In the circle of friends, you can even see various quantum detoxification and quantum beauty products launched by WeChat merchants.
Unconsciously, we are surrounded by various "high-tech" quantum products.
You can even use the concept of quantum to speed reading, creating a "quantum wave speed reading" that makes people cry, claiming to read a book with 654.38+ million words in five minutes. Unfortunately, this "high-tech" project was banned by Shenzhen Education Bureau.
But this seemingly harmless thing is actually quite good. It is nothing more than fooling others with money under the guise of health care and beauty, and there is no additional harm. Compared with the "five-element proton quantum energy vibrator", which is also a wicked thing that kills people, the former immediately appears very virtuous.
"Five-element proton quantum energy vibrator" is claimed to be safe and promote health, but its nuclear radiation value is as high as 1 12.4Sv/hr, and its nuclide is Th-232/U-232, which exceeds the standard 1 12 times. This is really a product that whoever wears it loses.
But is this routine familiar? To put it bluntly, it is to make a fuss about beauty care in the name of so-called high technology.
Second, the first year of contemporary IQ tax
As early as 1988, various oral liquids and other products were born on a large scale in the name of bioengineering technology or other emerging technologies.
The agent of "Zhenhua 85 1", a kind of "super nutrient solution", became the "ancestor" of the new China health care product market this year, and set off the first climax of the health care product consumption market in Chinese mainland.
Their operation mode is to carry out large-scale advertising bombing to publicize how powerful its efficacy is, which is also the basic operation of various health care products in the future.
Among them, Wu Shouxin, Wu, and Wu in Inner Mongolia are outstanding, and their agent "Zhenhua 85 1" health oral liquid also dominated China in a few years. At that time, no one expected that the health care products market was so broad, so they simply gave up the agency products and started their own products. For example, Wu Shouxin later founded a famous group to produce oral liquid, while Wu He also established Chiyu Group and Huatai Group to produce their own health oral liquid.
In the same year, Lai's 505 magic vitality bag was also born, which is known as the famous prescription for prolonging life.
It was not until 19, on August 28th, 1989, that 505 began to publish an advertisement article in a well-known media: "After 505 Shen Gong Yuan Qi Bao was put on the market in Shaanxi, it was able to keep fit and treat diseases without taking medicine or injections, which was warmly praised by many patients."
This paper introduces in detail the so-called principles of "external treatment of internal diseases" and "external treatment of external diseases" of 505 Shen Gong Yuan Qi Package. The platform reports of well-known media gave 505 Shen Gong Yuan Qi Package a great opportunity to become a hot commodity in the market for a time.
Also in 1988, Guo introduced his second patent-magnetized cup. This is the world-famous Haci magnetized cup, which claims to use modern scientific and technological means and adopt high magnetic materials suitable for human beings to magnetize and purify the water poured into it. Drinking water from the magnetized cup can reduce blood lipid and blood pressure, and effectively prevent and treat cardiovascular and cerebrovascular diseases. As soon as the product was launched, Luoyang paper was expensive for some time.
Later, in 1997, Guo pursued victory and launched the product "Haci Five Elements Needle". In just one year, with the propaganda of "curing all diseases and preserving health without diseases", the daily payment record of 1 1.8 million yuan was quickly set, and the annual payment exceeded 300 million yuan.
Almost at the end of 1980s, various instruments of "Zhou Lin Spectrometer" began to enter the public's field of vision, claiming that this unique high-tech "spectrum" treatment method can treat all kinds of traumatic medical diseases, from respiratory system to digestive system and cardiovascular system, almost all diseases can be cured.
As for what is a high-tech "spectrum", no one has made it clear. In a word, it is full of mysterious power. But this does not affect his sales, and it also sells very well.
Only such a powerful product came to an abrupt end after a paper exposure notice from the US Food and Drug Administration in Wuhan, and then disappeared.
With the concept of health care deeply rooted in people's hearts, mineral water has also become a hot-selling product of this era since the late 1980s. After all, in the field of public opinion, mineral water contains various trace elements, which is a good supplementary source of trace elements in human body.
As a result, many farmers buy all kinds of second-hand mineral water bottles and directly pour well water into the bottles to pretend to be mineral water, which is also extremely popular and has created a group of rich farmers. Of course, this is another story.
1992, with the popular performance of "The Story of the Editorial Department", Chinese mainland planted the earliest TV advertisement, and Bailong mineral spring pot became popular in China. It is no exaggeration to say that almost every city family has a mineral spring pot.
They were advertising:
"Mineral spring pot, natural ore, make mineral water in a few minutes, do you believe it?"
There is a popular science enthusiast named Han in Taigu, Shanxi, who doesn't believe in evil. On June 1993, June 10, June 1 day, Taiyuan Daily and other newspapers published two posts respectively: the commercial advertisement reminding consumers to "instantly turn tap water into mineral water" has no scientific basis, and the magical power of mineral water pots remains to be discussed. It conforms to the myth of mineral spring pot, but it doesn't seem to affect people's enthusiasm for buying mineral spring pot.
Later, in July and August of 1994, Han published posts such as "The mineral spring pot is harmful" and "Is the mineral spring pot fooling people?", telling the myth of the mineral spring pot persistently.
At the end of August of the same year, the professional committee of artificial mineral water appliances sent a letter to Korea, asking it to stop publishing relevant articles, otherwise it would "safeguard the rights and interests of the industry according to law". Is this routine familiar? But relatively speaking, the capitalists at that meeting did not dare to confront directly, but indirectly riveted through professional committees.
Han refused to compromise and continued posting, which led to the lawsuit. In the end, Han lost the first trial, but won the final trial.
Third, the originator of IQ tax.
If the current health care products are because the people of China are getting richer and richer, they are pursuing a higher quality of life, hoping to live a long life and even live forever. And the pursuit of immortality, has always been easy to be fooled, even if the talent is roughly like Qin Shihuang was fooled by Xu Fu, let alone ordinary people.
The origin of China's modern health care products is actually due to the weakness of the "sick man of East Asia", while China people pursue the simple idea of improving national competitiveness and making the country strong.
China's brain-nourishing and intelligence-improving drugs have a long history, but they really affect contemporary products. A magical medicine named "Ai Luo Bu Brain Juice" appeared in Shanghai at the beginning of last century. It is said that "filling lean brain" is "the gospel of 400 million people" and can improve the competitiveness of the Chinese nation.
In fact, the curative effect of this magical medicine is not only to strengthen the brain and improve intelligence, but also to strengthen the body, and even to treat dysmenorrhea and leucorrhea, which can be regarded as a cure for all diseases.
This magical medicine can be said to be the best-selling and most vital health care product. Your relatives and family members born in the 1950s and 1960s should have a little impression of this product.
Even in Hongkong and Taiwan Province today, there are still manufacturers producing and selling.
Since the popularity of this brain-nourishing juice, which is more platinum than melatonin, businessmen in Shanghai have smelled countless business opportunities. In an instant, all kinds of health care products are everywhere on the beach, such as Grandpa K's "artificial blood" of hearts, and its advertising words are even more imposing and eye-catching, which no one can surpass so far.
A brief history of the development of "pseudo-technology" IQ tax II. Inventory several pseudoscience products!
Energy saver that can save 20% electricity, beauty instrument that can improve skin, health products that can fight cancer, shampoo that can cure hair loss … You must have seen such magical products in Taobao and friends circle, right? Let's see where these "exciting" products come from.
Power saver
hearsay
This kind of power saver has a simple structure and looks like a box with a plug on it. When in use, just plug in the power supply to save electricity. Merchants claim that the power saver does not rely on stealing electricity, but on high technology to achieve the purpose of saving electricity, which can save electricity at home by more than 20%, and the products are very popular.
interpret
The test results show that the power saver does not affect the normal power consumption of electrical appliances at all. When the power saver is unplugged, the instantaneous power consumption of electrical appliances will become smaller, that is to say, when using this so-called power saver, the energy consumption at home will increase.
Domestic ozone machine
hearsay
Merchants claim that after putting meat or vegetables into water and introducing ozone, bubbles will appear after half an hour. These bubbles will turn black after being roasted by fire and have an unpleasant smell. Merchants claim that these bubbles are hormones, antibiotics, fertilizers or pesticides that ozone machines help remove.
interpret
The main nutritional components of meat are protein and fat, which easily form foam in water. It is obviously not enough to judge whether meat contains these ingredients only by foam. Hormones can be divided into water-soluble and fat-soluble according to solubility. Water-soluble hormones will gradually lose after soaking in water, and it makes no difference whether there is ozone or not; Fat-soluble hormones can enter cells through cell membranes. Ozone can make a small hole in the cell surface, which can rupture the cell, but it can only destroy several layers of cells on the meat surface. I'm afraid there are only nine Niu Yi hairs injected with ozone to reduce fat-soluble hormones.
LED beauty instrument
hearsay
Merchants claim that LED beauty instrument can help improve skin. Blue light can calm the mood and focus on the facial skin. Red light can be used for collagen proliferation, improving fine lines, pores and postoperative swelling.
interpret
Only in the process of treatment, the LED lamp with appropriate wavelength can achieve the best curative effect, and these are the functions of LED in the medical field, belonging to the category of medical devices. Related products must be approved by the US Food and Drug Administration to obtain batch numbers before they can be sold and used. If you have skin-related diseases, you still need to go to the hospital for a routine examination, and then let the doctor treat you.
Collagen products
hearsay
Merchants claim that collagen products can improve skin and strengthen bones, and have a good health care effect on women who love beauty, pregnant women and babies.
interpret
The amino acids of collagen can be obtained from other high-quality protein, and there is no research to prove that collagen from various raw materials has functions that protein does not have as food.
Rose salt
hearsay
This rose salt from Himalayan region claims to contain 84 trace elements and natural minerals, with high iron, high calcium and low sodium. Pure natural and pollution-free, healthier than the salt we usually eat.
interpret
At present, the publicity about the health care effect of rose salt comes from a detailed report on the element content of rose salt, which says that rose salt contains 84 elements. However, hydrogen, oxygen, carbon, nitrogen and inert gases (6 kinds) have never been regarded as "mineral elements". Arsenic, lead, aluminum, cadmium, mercury and rare earth (17 kinds) have been proved to be unnecessary or even harmful to human body, and some elements have never been found in human body. In addition, sodium and phosphorus elements, human body,
Antibacterial mask
hearsay
Many people wear masks when they go out, but small masks have been given a lot of publicity stunts by businesses.
interpret
After the bacterial culture experiment, the bacteria inside the mask with good antibacterial effect are ten times more than those outside. The human body itself carries all kinds of bacteria, which will exchange with the outside world between breaths. Compared with the outside of the mask, the environment inside the mask is relatively closed, and it is easier to produce bacteria. The antibacterial mask has not played a role.
Grape seed essence
hearsay
In recent years, there are many kinds of grape seed products, which have magical effects such as anti-cancer, anti-aging, anti-allergy and anti-radiation, and have attracted people's attention.
interpret
In some in vitro cell experiments, grape seed extract or oligomeric proanthocyanidins complex has a good inhibitory effect on some kinds of cancer cells, but the merchants take these experimental results as the basis of grape seed products and exaggerate the publicity.
Almighty plum
hearsay
There are all kinds of plums on the Internet, claiming to be able to detoxify, beautify, clear the stool and lose weight ... Some female friends have tried it, saying that the weight has really changed because of more defecation. Have the majority of female compatriots really found a panacea?
interpret
Some products can play a role in losing weight, often by adding drugs, but drugs can not be eaten casually. Among them, drugs often promote the movement of the large intestine, making people prone to diarrhea. Many people think that diarrhea is detoxification and can make people's skin better. If laxatives are used for a long time to make the intestine exercise excessively, it will seriously affect the digestion and absorption function of the intestine, and the intestine will lose the power of independent exercise, causing constipation.