WeChat copywriting is generally short and lean. Now the audience of WeChat Weibo hates product placement, and a good soft article is the key to the popularity of your copy. How to get a good WeChat copy?
First, choose a topic of interest to readers. Make sure that the soft text you want to write is soulful, not fragmentary words and advertising links. The topic should be original.
Second, the uniqueness of the title is very important. After determining the title of the soft article, think of an interesting title for it. But the title party's approach is self-destruction.
Third, ensure that WeChat copywriting has no dyslexia. There must be a browsing and typesetting method that conforms to the habits of netizens. It is best to combine pictures and texts when typesetting, grasp the reading rhythm, and naturally connect or insert key names and links when readers are interested in reading, which can not only let readers finish reading, but also achieve your original purpose.
How to write a fascinating WeChat soft article?
The soft text in WeChat is simple and easy to understand, but it has far-reaching significance. Its sincere and implicit expression fully mobilized the infinite reverie and concern of media users, thus enhancing brand loyalty. But how to write an excellent soft article? Today, Xiao Qiang will introduce some writing skills about WeChat soft articles.
Hint 1: charming
A good soft article should make readers understand what you are saying within the first three sentences, because many readers are impetuous now. If they don't understand what you are saying after reading a paragraph, 90% people will lose confidence. Therefore, soft articles must be focused, telling readers or instilling what you want to express in a concise way.
Tip 2: Don't be funny.
Wechat soft text must make advertising more confident and interesting, and implant more naturally. It can not only narrow the distance between the brand and the audience, but also understand the interest direction of the audience more accurately through interaction, so what the brand needs to do is to implant advertisements more finely and naturally.
Tip 3: Be clear at a glance.
Advertising copy has different components, generally including title, text and advertising slogan. Text is the theme of advertising copy. Wechat advertising copy cannot be too many words. It must reflect the theme of the advertisement in a few sentences, so that readers can understand the theme of the advertisement in an instant. In addition, it should also deepen people's understanding and memory of goods or concepts, which is instructive.
Tip 4: shine at the moment
According to the characteristics of the product itself, the product is combined with the user's life scene through association or divergent thinking, and the reader's curiosity is stimulated through creative ways, so that the reader can remember and believe the contents in the soft text.
Tip 5: Interest demands
Through the expansion of advantages, through reasoning, appeal to the reason of consumers, convince people.
Tip 6: Eyes and ears crave.
Create vivid and touching images through language, appeal to readers' feelings, arouse readers' interest, stimulate their association, and stimulate their consumption desire through irresistible emotional temptation.
Tip 7: Be considerate.
When pushing advertisements, people's attention and satisfaction to personalized needs should be placed at the center, and the interest, emotion and popularity of WeChat social platform should be fully considered. Closer to the feelings of micro-friends, so that the object of appeal has a sense of intimacy, so that consumers unconsciously regard the products of enterprises as friends.
How to write soft text is better? How to write attractive WeChat soft articles?
The main points of writing soft articles:
1, giving soft text value.
2. Create unique keywords. Before sending soft articles, you should first create unique keywords for your products.
3, the title must be visualized to attract attention. figurative
4, pictures, pictures should be eye-catching, have a plot, or a strong contrast.
Good pictures also have sales power.
How to write high-quality WeChat soft text
Give an awesome title to the article.
The importance of map matching
Good article structure
Content form and content theme:
When it comes to public micro-signals, there are pure text, pictures (comic form), videos and other content forms. According to the category of your own public micro-signal, you may choose the funny video of WeChat official account first, then the picture, comic form, and finally the text. It is best to choose the right one according to your own public micro-signal.
Original source: 96 WeChat/Twitter Xiaoxi/1306
Steps to write WeChat soft text
Wechat soft articles are mainly published on the WeChat public platform, followed by being reprinted to the circle of friends after being published on other platforms.
The main point of WeChat soft text lies in the title of the article and the value it provides, which mainly comes from the reading time of the mobile terminal and the planning for the target population. For example, the early copy of 3,000 yuan and the price difference of 300 million yuan caused quite a stir in the circle of friends, providing a real analysis point of view.
How to write WeChat soft text? How does Wechat business write soft articles?
The key to writing soft articles is to understand the needs of users, and then determine the theme and expand around the theme. If you are aiming at phenomena, finding problems and analyzing problems, you'd better just use your own products to solve problems.
How to write high-quality WeChat soft text
1, shaping characters, positioning characters.
Let's assume that there are two protagonists: the heroine and her boyfriend, and describe the beauty of the heroine at the beginning.
2, from the situation, shaping the leading role and supporting role, attracting readers to cause * * * sound.
Heroine: I have gained 20 Jin now. I thought it was nothing to gain weight. My boyfriend always says it's better to gain weight, so I love watching you eat. ...
Then there was a sudden turning point:
Heroine: I gradually found out that he doesn't really care about me. ...
After the characterization, it is a rhetorical question that arouses readers' * *.
Heroine: Do men really dislike fat girls?
It is best to have a series of rhetorical questions to make users say "yes" in their hearts, and then attract readers to look down.
3. Find a way to solve the bumps.
Here is a key point:
1) Many methods have failed, and there is a little success in the middle, but the results are all failures. One word: around.
2) When the protagonist looks for a solution, let the reader feel: "Wow, you are great! You even tried this method? This method has been tried, but it has not been successful in slimming? " .
At this time, it attracts readers to look down.
4. Find a solution by accident.
How to write WeChat soft text?
This is a function provided by WeChat. When sending a graphic message on the WeChat push message page, you are required to write the website address. After writing, click on the corresponding picture to go to the corresponding address. Text copying does not require special work, and WeChat comes with it.
How to write WeChat soft text and how to publish it after writing it?
After writing it, it will be published on many websites, and there will be rankings. You can find someone to write it.
I want to write WeChat soft text, but I don't know where to write it. Can you recommend 100?
Do you want to write or publish first? If you can write it yourself, you can try to write it yourself and register for the official WeChat account.
The more you write, the better you will get slowly.
If it is to be submitted to other official WeChat accounts, it needs to be delivered. If it is soft, the price may be quite high.
I don't know if you mean it, but you can make your question clear.