1. Content output that customers pay attention to.
Know what customers are concerned about and keep making valuable output. For example, if you lose weight, you can export how to eat and get a healthy body. When playing chess, you can export how to improve your child's concentration ... starting from "altruistic thinking".
2. Identify the right audience
For example, if you polish an English newspaper, most of your customers are senior intellectuals, aged between 25 and 50, with good spending power. These customers are generally active, such as a certain tone and a certain princess. Reverse the process with the results, and then you will be very thoughtful.
Step 3 hook
What can customers get by linking to your private domain? What will the customer lose if he doesn't come? Let the other party have a sense of urgency! Organize a copy of your hook speech in advance, and take "your collection" as a meeting gift (any professional knowledge in your field). Even if the other party doesn't ask you for consumption immediately, it won't delete you, because you have given enough value, and the other party has initially approved you!
4. Chain bridge
When the other party links with you further, you should surprise the other party and narrow the distance, just like I usually give the other party some copywriting notes or personal IP creation. In the era of information explosion, sorting out some on the internet is your own.
5. Link aging
Have you ever found that when you contact customers, they always don't reply to you? Here is a game called 5-minute link method. When the customer is brushing, as long as he pays attention to and comments, he will be linked to him immediately within 5 minutes, and he will be linked in three sentences. In this way, customers will find you when the demand is strongest, and their willingness to make orders will be much stronger. When the relationship between the two sides has reached this stage, our goal has been achieved. Instead of being a dog licking salesman, we should attract customers like falling in love and continue to be a person who keeps exporting value. Sustained export is also a way of growth, killing two birds with one stone.