Brother, the name of clothing brand in Taiwan Province Province, China, was founded in 1977. On 201118, my brother opened an official mall in Taobao Mall and officially started to set foot in e-commerce. 2065438+Independent B2C platform officially launched in April 2002. June 20 14 Tmall Brothers cosmetics flagship store was launched.
In my brother's shop, there are almost no small orders of 1-2, but dozens of large orders often appear. This is also an important reason why many of their stores can still produce high performance even if the location is very biased.
Anyone who knows my brother's brand probably knows that my brother's main product is pants. In the pants that ordinary people look no different, I divide them into ten categories: 100% pants are slender and tall, 100% pants are really good to wear; Magic pants perfect golden section, magic self-cultivation; Leg pants lift hips and waist, instantly slim; Cha Cha pants 3-9 points, light and casual, professional and casual. ...
Of course, except pants, they have a clear classification of coats, sweaters, shirts and other categories. These commodity classifications must be very familiar to every shopping guide.
How does this classification help large orders? She can let the shopping guide clearly recommend occasions, styles and functions to customers and encourage multiple sets of tries. It may be a little difficult for customers to buy two sets of formal clothes suitable for the workplace at the same time, but it is much easier for customers to buy 1 formal clothes and 1 casual clothes at the same time.
In addition, Ge will clearly divide the living conditions of customers within one week, and then use the division of living conditions to correspond to its products.
Of course, customers may not live according to such a plan. For example, she may not travel on Saturday and stay at home on Sunday, but it doesn't matter at all, because she will definitely have such a life state.
If the shopping guide recommends it to the customer, he said, "Look, this suit is very capable for you to wear in a meeting;" This suit is very comfortable and suitable for you to wear when you are with your family. " In this case, how likely are customers to buy?
In addition to multiple ways to recommend large orders, you can also mix multiple ways to generate large orders around a certain commodity. For example, make multiple recommendations around a suit.