(1) Shop advertisements Shop advertisements refer to advertisements set around, at the entrance and in the store. Shop advertisements cover a wide range, including signboards, names, decorations, window design, commodity display and so on. From the way, we usually divide store advertisements into indoor and outdoor. Indoor storefront advertisements refer to all kinds of advertisements within the business premises, such as colorful flags with brand patterns hanging in the store, banners reflecting the culture of beauty salons, and various commodities displayed in the counter. Indoor storefront advertising is undoubtedly closer to consumers in time and space than other forms of advertising, so it has the greatest and most direct impact on customers' consumption behavior. According to the survey statistics, about 75% of the consumption behavior is decided in the consumption place, that is to say, the consumption behavior of most customers is greatly influenced by the consumption environment and atmosphere. In view of this, the design of indoor storefront advertisements should attach great importance to displaying the quality of goods and thoughtful service, and deliberately create a warm atmosphere through modern audio-visual technology, so as to better arouse consumers' consumption consciousness and urge guests to produce consumption behavior. (2) Store design is as important to a person's image as a person's face. The storefront design of beauty salons should consider deliberately seeking novelty to meet business needs, show our unique personality, and strive to make customers feel good about beauty salons. Generally speaking, facade design should not only have visual beauty and spiritual beauty, but also meet people's practical needs. The goal of facade design is to attract customers' attention, facilitate guiding customers in and out, display space capacity, be safe and reliable, and thus enhance the image of the store. Signboards are essential for people looking for beauty salons and passers-by, and are the first step to contact customers. Signboards are used to identify stores and attract business. A good signboard has a high degree of generalization of the business content of beauty salons, strong artistic attraction, important visual stimulation and psychological influence on consumers, and can strengthen memory and promote communication. Although making signboards is not a small investment, well-made signboards can last for a long time. Don't save money on signboards. An excellent signboard design can enhance the image of a beauty salon. After the signboard is installed, it should be properly maintained and kept clean at any time. If it is damaged, it should be replaced and repaired immediately. A shabby signboard will make customers feel that you can't provide first-class service. Sichuan osawa Tiancheng Decoration Co., Ltd. is a professional beauty salon decoration company. You can consult and have a look ...