China's. Brand Name: Peak Brand Category: Sports and Leisure >> Sporting Goods Company Name: Fujian Quanzhou Peak (Group) Company Address: Peak Industrial Park, Dongbao Industrial Zone, Donghai Town, Fengze District, Quanzhou City, Fujian Province [Editor's note] Company Profile Fujian Peak Group is an export-oriented enterprise group integrating sports professional equipment such as shoes, clothes and bags, with 18 years of professional research and development, manufacturing and so on. At present, the group takes Fujian Quanzhou Peak Sporting Goods Co., Ltd. and Quanzhou Peak Footwear Co., Ltd. as the organizational core, and has more than 800 acres of standardized garden-style production bases including Jiangxi and Hui 'an, with a construction area of nearly 300,000 square meters and more than 5,000 employees. More than 50 peak distribution agents have been set up at home and abroad, and there are more than 3,000 specialty stores in large and medium-sized cities across the country. Established a mature brand operation system combining production and marketing, and its export business covers Europe, America, Asia and Africa. PEAK, transliterated from the English word "peak", symbolizes the self-challenge spirit of constantly climbing the peak! Peak was determined to build "the first brand of basketball equipment in China" from the beginning of the factory, with the sports marketing of basketball events as the main line of communication. In 2005, Peak launched the "brand internationalization" strategy, and successfully established a first-class international sports brand image by sponsoring the Stankovic Cup Intercontinental Basketball Champions Cup, the European All-Star Game, the home of Houston Rockets in the United States, and the Australian national men's and women's basketball teams. In September 2006, Houston Rockets star Sean? Battier passionately joined Peak, marking a new milestone for Peak on the road of brand internationalization; In the same month, the Australian women's basketball team wearing Peak's shirt won the world championship, which shows Peak's success in sports marketing. Through differentiated brand marketing, combined with the management policy of "brand specialization, product serialization", intensive marketing network, enhanced terminal image, and spread scientific logistics control and sales management, Peak successfully harvested the sales growth and brand value promotion brought by brand power. As early as the mid-1990s, Peak passed the ISO9002 quality certification system and became the first enterprise in the same industry in China to pass the quality system certification. At present, the Group has established and implemented an ERP management system to manage the enterprise market value chain. Realize the control of sales network system and improve the efficiency of logistics management; Mature office system application, realize the information sharing and paperless office of the group throughout the country; In the construction of corporate culture, the company has always attached importance to personnel training, regularly carried out employee skills training and organized internal cultural and sports activities, gradually improved employee welfare policies, and strived to build a 2 1 century learning enterprise. Peak Group is taking solid steps to the international market with continuous innovation and scientific management. Peak's persistence has made it a famous brand in China, a well-known trademark in China, a national inspection-free product and a partner in China's space industry. Adhering to the Peak spirit of "unity, pragmatism, high efficiency and brand creation", Peak in the future still has the courage to be the first in the world, so as to carry forward the heroic spirit of China's basketball career and create unlimited possibilities for Peak in the future! [Edit this paragraph] Brand Culture Brand Interpretation PEAK, transliterated from the English word "peak", which means the spirit of self-challenge to constantly climb the peak! Peak's triangle graphic symbol represents the mountain peak, conveys the firm belief of continuous progress, and symbolizes Peak's self-challenge to climb the peak and create the future. Create a lofty sports brand image with the Olympic spirit of "Faster, Higher and Stronger". The brand connotation of China's well-known trademarks is "the pinnacle", which has its spiritual connotation, that is, to challenge the pinnacle, to show oneself in persistent pursuit, and to show courage, ability and perseverance. In the field of sports, the peak is the totem of sports, spiritual belief and profound ideological accumulation. At the same time, it is also a witness of heroic honor and a symbol of victory. Peak is keen to challenge the limit and create infinite possibilities with the Olympic spirit of "faster, higher and stronger"! Brand positioning: The main consumer groups of Peak brand are basketball players and fans aged 18-30, and the radiation range is 14-35. Product positioning is based on professional, comfortable and wear-resistant professional basketball equipment, guiding the trend of casual fashion shoes and clothing. Advocate the enterprising spirit of constantly overcoming oneself and challenging the limits, advocate persistent struggle for ideals and goals, and win the first realm of life. Brand target positioning is the first brand of professional basketball equipment, and it plays the role of basketball sports equipment expert in the industry. Market route: Take the brand internationalization route and build "Peak Peak" into the first brand of basketball sports equipment with distinctive brand personality along the road of creating famous brands by quality. Market strategy: Take the development of professional basketball products as the strategic leading factor, take sports public relations marketing as the breakthrough point, strive to build "the first brand of basketball equipment", take the creation of high-tech and sophisticated products and occupy the commanding heights of the market as the expansion goal, quickly occupy the high-end market of domestic professional basketball products, and form their own loyal consumer groups. Brand goal: to build the first brand of basketball equipment! Brand proposition: I can, unlimited possibilities! I can play! [Edit this paragraph] Brand history 1989 The first pair of Peak brand sports shoes went on the market 199 1 years ago, Peak sponsored the "Bayi" men's basketball team, and in the same year, the "Bayi" team won the championship 1993, and Peak was introduced into the CIS system. Peak's trademark was registered in 68 countries around the world 1995 Peak passed ISO9002 quality system certification 1997 "Peak" intangible assets evaluation reached19.99 billion yuan, which established the leading position of China's sports shoes industry 1998 Peak began to sponsor the National Men's Basketball League A-B Peak in 2000. Become a comprehensive sporting goods brand. In 2002, "God of War" Liu Yudong joined Peak as the brand image spokesperson. In 2003, Peak became a strategic partner of CBA. In 2004, Peak became the special equipment for basketball teams in Uzbekistan, Greece and other countries. In 2005, Peak launched its internationalization strategy in an all-round way. In April, Peak became the equipment sponsor of Europe's top basketball league (All-Star Game 2005), and is the only China brand to enter the European basketball league. In August, Peak became a strategic partner of Stankovic's Intercontinental Basketball Champions Cup. In September, Peak became the "China Aerospace Partner" and became the only sports equipment selected by China Aerospace. In February, Peak sponsored the Toyota Center in Houston (the home of the Rockets). On February 23rd, 2008, the New Jersey Nets also announced that they would hold hands with Peak and become another "stronghold" of China brand in NBA. Brand Spokesperson In 2002, Liu Yudong, the "God of War" representing China basketball, joined as the brand image spokesperson of Peak, which injected indomitable and more distinctive personality charm into Peak brand! In 2006, shane battier, a member of American Dream Team 7 and a famous star, became Peak's global image spokesperson. Peak running shoes also invited Li Na, the champion of Super Girl 2006 Changsha Division, to shoot advertisements. In 2008, Jason Kidd, the famous star of American Dream Eight and Dallas Mavericks, was Peak's global image spokesperson! From June 5 to February 23, 2008, two experts of the Rockets, Artest and Mutombo, sasha vujacic and Major General of the Lakers, sonny weems, an outstanding star of Denver Nuggets, and darnell Jackson of Cleveland Cavaliers, will play in the NBA wearing Peak boots and become their global brand spokespersons. Peak became the first China sports brand in history to sign five players at one time. [Edit this paragraph] I am at my peak, and the possibilities are infinite! I can play! PEAK, transliterated from the English word "peak", symbolizes the self-challenge spirit of constantly climbing the peak! Peak's triangle graphic symbol represents the mountain peak, conveys the firm belief of continuous progress, and symbolizes Peak's self-challenge to climb the peak and create the future. Create a lofty sports brand image with the Olympic spirit of "Faster, Higher and Stronger". The spiritual connotation of "peak" is to show self, courage, ability, perseverance to challenge the peak and persistent pursuit. In the field of sports, the peak is the totem of sports, spiritual belief and profound ideological accumulation. At the same time, it is also a witness of heroic honor and a symbol of victory. Peak is keen to challenge the limit and create infinite possibilities with the Olympic spirit of "faster, higher and stronger"! From June 5438 to February 2005, Peak successfully entered the home court of Houston Rockets in NBA and became the home sponsor of Toyota Center, thus becoming the first China sports brand to enter the NBA. And last summer, Houston Rockets player Sean? Shane battier signed an endorsement contract with Peak Company, and the advertisement "I can fight" is well known to Chinese people. Shane battier, 29, ranks second only to Yao Ming and Mike Gerety in the Rockets. The "Battier 1 Generation" basketball shoes he wore also appeared in the NBA.