After Beijing's successful Olympic bid, sports health has aroused great concern of Chinese people. No matter men, women and children, no matter whether they ran before, they all started their first or second amateur sports career from that moment.
With the development of Internet, since 2008, the term Internet has been gradually recognized by the society. Everyone rushed into the embrace of the internet. Both PHP used in e-commerce and JAVA used in APP have aroused college students' love for the Internet. At the same time, with the post-80s and post-90s entering the threshold of marriage, people's life pressure is also increasing sharply. It has created the rise of many health industries.
And Beijing Calorie Information Technology Co., Ltd. pays more attention to the foundation of health: physical fitness. Through exercise, we can achieve healthy exercise such as fitness and weight loss.
At the beginning, KEEP mainly focused on physical education courses, providing you with sports track records and sports text and picture guidance, so that everyone can exercise healthily and evenly. The export of backstage version 3.0 introduces video streaming and video guidance to help everyone exercise better.
At the same time, users of Keep version 3.0 can see the running function entrance on the first screen of keep, record the user's movement track, speed and running mileage and punch in, and complete the challenge to get the Keep running badge. The biggest feature of this function is that it can combine running and Keep's fitness course content.
KEEP version has been continuously explored, and it has been well received in content teaching and social mode. The Keep team officially launched two major functions: running and e-commerce, gradually transforming from the initial mobile fitness tool to a sports platform, and began to explore commercialization from e-commerce. In this way, KEEP officially entered the commercialization mode, and traffic is no longer the main income.
As mentioned above, it is a brief introduction to KEEP. However, the author is more like saying that there are many softwares like KEEP, such as Letong, Glug, Yuepao Circle, Nikerunning and so on. They are all promoting their own products. KEEP officially entered the business model after the three major versions of APP3.
For Xiangle Power, Nikerunning and other software, there are supporting promotion of mobile devices or sports equipment. Although there is no virtual reward like KEEP, their user group growth rate is still relatively reliable. It's natural that you bought Nike sports equipment and used Nikerunning. And how does an independent APP like KEEP expand its user base?
I think we can try several ways:
1, joint physical gym, and quickly accumulate your own customers.
2. Jointly promote your own APP with a brand of mobile device manufacturers.
3. Joint sports comprehensive or home smart APP manufacturers to carry out embedded design of APP to achieve better promotion.
As the saying goes, with a business model, a user group is the real profit.