Anyone who opens a live studio with goods can find few customers. The demand for green onions is not particularly high, and they are often eaten only in the north, especially in Shandong. Therefore, green onions may be more popular in the local area, and other places are basically used as ingredients.
Each family often does not exceed 5 kg in the purchase process, and the purchase through live broadcast on the e-commerce platform generally does not exceed 10 kg. Dozens of tons of green onions need at least two or three thousand people to place an order. At least 1/5 people in the live broadcast room are invalid. If two or three thousand people buy it, it means that the popularity of the live broadcast room can reach at least 10 thousand people, which is difficult for an ordinary small anchor to achieve.
Due to the cold weather, these green onions may often suffer from freezing injury during transportation, resulting in all the green onions rotting when they reach customers. For express delivery companies, they have all kinds of express delivery, so unlike freight drivers who are responsible for the transportation of vegetables and fruits, they can keep vegetables fresh in a unified way, and there are corresponding facilities in the carriages.
For courier companies, there are too many kinds and they need to be delivered to every different environment, so these couriers are often transported in the simplest packaging without corresponding preservation measures, so these green onions may often be damaged.
In addition, the courier fee is also a huge expense. Even if you sign a contract with a courier company, the courier fee is very high for the relatively weighed goods such as green onions. Many farmers can't afford to spend so much money before the money has been received.
For farmers, they know nothing about live broadcast and e-commerce. They hope that a wholesaler can buy these dozens of tons of green onions at one time. However, if it becomes a live broadcast with goods, many people need to participate, and a lot of costs will be generated in this process, thus increasing the burden on farmers.
Therefore, live delivery can indeed alleviate the crisis of slow sales of green onions to a certain extent, but personally, it is not particularly important for unexpected slow sales. If the local area is the main producing area and there is a stable supply of goods, in this case, live broadcast with goods is indeed feasible. Live broadcast with goods requires the establishment of a new industrial chain and the participation of many professionals, so as to ensure that everyone can benefit from it.