Land Rover brand, born after World War II 1948, has a glorious history of more than 70 years. Since its establishment, this car company has focused on the production of SUV models, saying that it is the pioneer of civilian SUVs, worthy of the name. Land Rover also has a special honor: it is the world's first car that successfully crossed the jungle wilderness of Central America, which is recognized as extremely difficult.
Need to emphasize the link between Land Rover and China market. The hand-in-hand relationship between Land Rover and China market began in 2003. At that time, Land Rover entered the China market for the first time and only set up the Land Rover China office. Subsequently, the 2003 Land Rover Range Rover appeared in the field of vision of China consumers, and its mighty appearance instantly conquered many consumers. This Range Rover has also become an indelible memory of Land Rover in the hearts of China consumers. Equipped with a 4.4L V8 engine and matched with a 5-speed automatic transmission, the maximum power output is 282 horsepower. From then on, the indissoluble bond between Land Rover and China market began.
Although Land Rover has a history of only 74 years, the brand has gone through many vicissitudes. The Land Rover brand changed hands many times, with bright spots and helpless sighs. In 2000, Ford took over the split Land Rover brand, and for a time, Ford owned super groups such as Lincoln, aston martin, Volvo, Jaguar and Land Rover.
However, the good times did not last long. In 2008, the subprime mortgage crisis broke out in the United States, and the economic crisis swept the world. Ford sold Jaguar Land Rover to India's Tata Motors, and Land Rover's fate turned again.
Land rover focused on SUV models in 74 years, and there was nothing else below. In this regard, it can be said that it has not only achieved the Land Rover brand, but also hindered the Land Rover. Land Rover is famous for its performance from the beginning, and its performance is destined to be displacement and energy consumption. Since the emergence of pure electric vehicles and extended-range vehicles, people have stricter requirements for energy conservation and environmental protection. Many car companies have "slimmed down" large-displacement vehicles, such as lexus LX570, whose new car LX600 gave up the 5.7L V8 engine and replaced it with 3.5T V6. Although the new Range Rover has a 3.0T model, it still retains a 5.0T version with large displacement.
In addition, although Land Rover has many models such as Discovery Series, Range Rover Series and Defender Series, they are all SUV models with fierce competition. Although Land Rover is an expensive British royal brand and a frequent visitor in the legendary film "007", it is obviously insufficient in the later period due to many factors such as single model and high price.
As we mentioned before, Land Rover once dominated the luxury SUV market. However, I don't know if it is because this unique replica of Land Rover has touched the sensitive nerves of other car companies, and major car companies are scrambling to launch luxury SUV models. The first public "challenge" was the Porsche Cayenne, followed by Audi Q7 and lexus LX570, which also won many customers.
In recent years, not only Mercedes-Benz launched Maibakh GLS, BMW launched X7, but also Rolls-Royce Cullinan, Bentley's Tim Yue, Aston Martin's DBX and Lamborghini's Urus came out one after another. This year, there is a "big devil" getting closer and closer to us, and that is Ferrari. In terms of luxury and comfortable experience, Land Rover has absolute "imperial spirit" and noble lineage. No matter which model it has, it looks elegant. As an executive class car for business reception, it never loses any D class cars. From the price point of view, Land Rover models are on the high side in the same class, or take Range Rover as an example. Among the entry-level models in the same class, the entry-level version of Range Rover 3.0T is higher than the entry-level versions of Porsche Cayenne and BMW X7.
Although people have different opinions on the change of the five generations of discovery, and even have the saying that "one million Land Rover was destroyed by Discovery Five", we have to admit that Land Rover is actively expanding its market. The continued popularity of the new guards is a good example. The new guard not only made a breakthrough in performance, but also launched a 5-door /3-door version, which greatly enriched the choice of riders.
With the rise of new energy vehicles around the world, Land Rover is keenly aware that this will be both an opportunity and a challenge. Among the fourth-generation Aurora, the fifth-generation Discovery Sport Edition, the fourth-generation Range Rover Sport Edition and the new guardian, Land Rover also launched new energy vehicles. We should be soberly aware that today's SUV market is really "a river of blood" and the competition is extremely fierce.
With the delivery of the new flagship, the replacement of each generation of models is completed, and the deep accumulation and continuous exploration in the field of new energy, we believe that Land Rover, an old luxury brand, will eventually break through the fog and sail to a farther future.