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Choice is more important than hard work? Once abandoned by Wuling, why can this enterprise come back to life?
[car home? Industry] During the epidemic, many people lost blood while doing offline business; Many people who do online business make a lot of money. No matter enterprises or individuals, sometimes, the road is wrong, and no matter how hard you try, it will not help.

The dealer group is huge and may feel the same way. Recently, the 20 19 annual report was released. According to the annual report, in 20 19, the huge total assets and operating income both fell sharply, but the net profit turned positive successfully, realizing "turning losses into profits". After bankruptcy and reorganization, Huge seems to have found the right direction.

In 20 19, the huge total assets were 24.92 billion yuan, down 24.24% year-on-year; Operating income was 22.08 billion yuan, down 47.47% year-on-year. Total assets and operating income declined, on the one hand, the automobile market was sluggish and automobile sales were sluggish; On the other hand, the number of huge terminal outlets has been greatly reduced. In its heyday, the number of huge outlets reached 1439. The annual report shows that due to the sluggish business, a large number of distribution outlets have stopped operating. As of 20 19, 12 and 3 1, there are only 402 outlets in 29 provinces, autonomous regions and Mongolia.

Reluctantly close these outlets and turn huge net profit into positive income. The huge net profit in 20 19 was10.20 billion yuan, compared with-610.60 billion yuan in the previous year. This is not to say that the huge business situation has reversed. The huge deducted non-net profit (operating profit) in 20 19 was-4.05 billion yuan, and in 20 18 it was-6.84 billion yuan. The operating loss continues, but it has narrowed sharply.

"Slimming" has reduced losses, which is related to the huge past business model. In terms of terminal outlets, Huge has always insisted on buying land and building stores; In terms of financial services, it has been involved in consumer credit and financial leasing business for a long time, providing guarantees for customers to lend to banks. From 1995 to 2005, the total amount of huge secured loans reached 35 billion yuan.

These means have kept Huge in a state of heavy assets and high liabilities. During the rising period of the market, the sales volume increases rapidly, the funds can be withdrawn and the operation can be maintained; Once sales decline or growth slows down, cash flow will be tight. 2065438+In May 2008, Hugue was punished by the CSRC. Affected by this news, many banks began to "lend" huge loans, shrinking the loan scale by 24.2 billion yuan within one year. The former dealer giant collapsed.

After the great crisis, some original equipment manufacturers quickly gave it up. On October 20 19 1 month, SAIC-GM-Wuling announced that it would stop authorizing huge brands. 20 19 12, the huge bankruptcy reorganization plan was approved by the court, and slimming and self-help began to accelerate.

The huge problem is that the model has not kept up with the changes in the market. Tens of billions of heavy assets have been invested to make the enterprise too big to fail. Before the real crisis came, I couldn't change myself. The collapse of giants often stems from this. Enterprises and people should have a sense of crisis, but how many can be put into action? (Text/car home? Jiang)