alphabetic symbol
The letter logo is usually used by enterprises to complete brand design according to the first letter of the company name. By simplifying the problem of long enterprise name, the difficulty of enterprise brand recognition and memory is reasonably simplified. Therefore, they will choose to use the abbreviation combination logo to represent the corporate image. For example, McDonald's (English: McDonald's) begins with the letter M.
The design of letter signs focuses on the remodeling of fonts, which should conform to the inherent attributes of enterprises and have a certain degree of differentiation. In addition, it is not recommended for start-ups and enterprises that have not formed enough influence and popularity to adopt this logo design method, which will confuse consumers with the contents contained in your abbreviation, but increase the difficulty for consumers to identify and remember.
Text mark
The text logo is similar to the letter logo, and the text logo refers to the design scheme that uses the font style of the enterprise name. Think about it. VISA and CocaCola are the two most representative companies. When an enterprise has a simple and clear name, the actual effect of the text logo is very good. Google logo is a good example. The brand name itself is very memorable, and closely combined with high-quality typesetting design, this character symbol creates a stronger brand recognition.
graphic symbol
Graphic logo (sometimes called brand icon) is a common form of logo design. When you think of "pattern logo", these brand images will appear, such as Apple's apple logo and Twitter bird. With the growth of enterprises, these ordinary logos are gradually endowed with symbolic significance. People may not remember your business name, but when they see this sign, they may know that it is what they want. Because of this, for new enterprises or customers who don't have strong brand recognition, when you choose graphic logo as your corporate logo, you need to consider what graphics can better represent your enterprise and arouse consumers' feelings for the enterprise.