1. High cost of process ingredients: Some cosmetics will add many precious anti-aging and anti-wrinkle ingredients in order to have better effects, and some products have patents, which need sufficient profits to support R&D and process configuration.

2. Brand influence and high advertising and marketing costs: Some big brands have certain popularity and successful marketing models, and their positioning is relatively high, so the pricing standards will be higher. At the same time, it is also an important step to promote publicity. Inviting stars at high prices and promoting marketing will also increase the cost price of products and the price.

3. Higher taxes and fees: If cosmetics are imported from abroad, there are tax and other factors, and some of them are internationally renowned brands, so they are a bit expensive. For various reasons, the domestic cosmetics market in Chinese mainland can't be opened and the competition is fierce, not to mention the research and development of technical products, so domestic manufacturers still focus on some basic daily necessities.