Hand-drawing is a technical method to draw patterns by hand in various industries. Design hand-drawing is mainly the research of the previous design scheme and the performance hand-drawing of the design results. The early part is called sketch, and the result part is called performance drawing or effect drawing. Let's share with you the steps and skills of hand-painted POP posters, hoping to help you!
General process of hand-drawn POP production
Step 1: Collect the content related to the activity or product.
Step 2: Refine the title and simplify the text.
Step 3: Choose a suitable layout.
Step 4: Choose the right color scheme.
Step 5: Select relevant illustrations.
Step 6: Make POP according to the format requirements.
Tips for making hand-painted POP
Practice hand-drawn POP orthography or movable type first.
Words are the basis of posters. Beginners are advised to buy a copybook and practice calligraphy with markers and calligraphy practice grids.
Second, master several commonly used font modification methods.
The title is the soul of a poster. A good inscription can not only highlight the theme, but also make the picture more vivid. However, there are many ways to modify the title, and beginners may not find the direction. You might as well find several decorative ways you like in practice, so that you can not only master the techniques easily, but also learn them better. At the same time, it can shorten the production time and quickly improve the quality of students' hand-painted POP posters.
Third, pay attention to the layout in typesetting.
The simplest typesetting is horizontal arrangement. Beginners would rather seek stability than expect life and change. At this time, you can use decorative lines or color blocks in the decoration to distinguish the text from the title text, so that they are different from each other, but echo each other. Other typesetting layouts are as follows:
Leave the four sides of the poster blank.
This is also called the external "qi stagnation" of POP posters. If there is no stagnation of qi, the content written on the poster will be pushed in all directions, making people feel suffocated and stuffy in their chests. The specific width of blank space will vary according to the size of the poster, and 3 ~ 5 cm of blank space should be left on the four sides of 2-open (530cm×760cm)POP paper; 4-inch (390cm×543cm) POP should have 2 ~ 4 cm blank on four sides; Generally, 0.5 ~ 1 cm is left blank on the four sides of the card.
Line spacing is greater than word spacing.
As long as the content of POP has more than 2 lines (including 2 lines), it should be noted that the line spacing of each line of text is greater than the word spacing. The specific line spacing is generally between 1/3 and 1/2. The requirement of word spacing is that words are next to words, but generally they cannot be connected together, so a certain gap should be left.
Title, illustration and text each occupy about 1/3 of the poster area.
The title and subtitle of a POP should add up to 1/4 to 1/2 of the whole POP area. Usually the title accounts for about 1/3 of the poster area. (When the POP text content is less, the title can account for about 1/2 of the poster area; When there is a lot of text, the title can also be compressed to 1/4. )
Fourth, don't mix too many colors.
A poster with 3~5 theme tones is enough. Too many colors are easy to get confused, and too few can't highlight the key points. For this reason, the author suggests that the title text can be written in 1~3 colors, the body text can be written in one color (that is, the key contents (such as "delivery", price and date) can be written in another color.
Fifth, the choice of illustrations should be related to the product.
For example, the picture below shows a slim young woman, which is easily reminiscent that Besunyen's target customers are young women, and her slim figure can better reflect the slimming effect of the product.
Sixth, the production of activity posters.
Generally speaking, the main title of the event poster is relatively straightforward, so people can know what the event is at a glance, or the main title is more interesting and the subtitles are relatively straightforward.
There are usually two types of activity poster body templates.
1. Time and place type. Just like writing a composition when I was a child, explaining "when, where and who happened", this kind of activity poster can tell you the time, place and other things that need to be notified.
2. There are prizes and temptations. "There must be brave people under the grand prize". If your competition is rich in prizes, why don't you tell everyone? Perhaps, the number of participants will double and the atmosphere of the event will be even higher.
Of course, it is more attractive to match it with a related cartoon illustration.
Plan book of college students' hand-painted POP poster design competition
I. Background of the event
Exquisite and elegant campus, covered with thick poster culture, is rich in content and diverse in forms. Literary atmosphere promotes students' overall success. In order to promote the construction of campus spiritual civilization, prosper campus culture, enrich campus life and show the color of Bijie University. Bijie University Student Art Design Association will hold a pop poster design competition in this passionate month 1 1! I hope that through this activity, teachers and students will pay attention to the construction of our campus quality and the artistic (exquisite) posters of campus activities. At the same time, it can promote students' understanding of pop!
Second,
Activity introduction
1, activity name: Campus Hand-painted pop Poster Design Competition
2. Purpose: This activity not only enriches the campus culture for all teachers and students, but also enlivens the campus atmosphere. It can also improve teachers' and students' interest in pop advertisements and explore pop poster designers with innovative consciousness and strong design ability.
3. Organizer: Bijie University
4. Organizer: Art and Design Association
5. Venue: Art Square
Third, the work plan:
1. Invite judges:
2. Preparation funds: Prepare materials and funds before 1 1.00.
3. Activity flow:
(1) Registration method:165438+1October 10- 14, and indicate your name, contact number and qq.
⑵ Preliminary contest: After the contestants register, they will create their own works according to the given theme, and submit their works to the Office of Art and Design Association on1October 20th, 165438, and the finalists will be selected by the judges.
⑶ Final: The final will be held on the spot. The four pieces of white paper used in the competition should be flat and clean, and other production tools and materials should be brought by the participants themselves. Participants who need help during the competition must inform the staff first. After the contestants finished their works, they were put away by the staff and quickly left the competition venue.
(4) There are 4 on-site service personnel, 2 contestants and 2 judges. The competition lasts for one and a half hours, and you can submit your contribution in advance. The judges score, and the final score is to remove a highest score and a lowest score, and then calculate the average score. The results of the competition will be announced to the whole hospital.
Note: Outstanding works that have not won prizes will not be returned as collectibles.
(4) Total score = (preliminary score+final score) /2
(5) Award: The Youth League Committee of Bijie University and the Art and Design Association issued honorary certificates.
Four. Participants and engineering requirements:
(1) Participants:
school
(2) Job requirements:
① Specifications of works: quarto
② Working materials: materials are not limited.
③ Form of works: unlimited.
④ Number of works: 1
⑶ Theme of the work: to be determined
Verb (abbreviation for verb) award:
(1), award setting:
First prize, bonus 100 yuan and certificate of honor;
Second prize, second prize 80 yuan and honorary certificate;
Third prize, 50 third prizes and honorary certificates;
Ten outstanding honorary certificates
(II) Activity flow:
Publicity time:165438+10.5-165438+10.3.
Submission time of the preliminary round:165438+1October 20th-165438+1October 22nd.
The preliminary results will be announced on1October 24th 165438+.
Final time:165438+1October 28th.
Awarding time: 65438+February 2.
Exhibition time: 65438+early February
Six, poster requirements:
10 hand-painted campus pop posters, 4 in the preliminary contest, 4 in the finals and 2 in the winners list;
Venue: campus bulletin board
Announcement time of winners:165438+1October 30th;
As a prelude to the activity, posters play a demonstration role in the artistry (beauty) of campus posters, and natural quality is very important. For better publicity effect, posters should have a certain sense of series, and the specifications should be arranged by the Art and Design Association.
Seven. Activity budget
：
Unit price (yuan)
amount
Total price (yuan)
Bonus+certificate
First prize (1)
Second prize (second place)
Third prize (three)
Award for Excellence (10)
Poster; playbill
publicize
flag
publicize
judge
Judge's fee
paperboard
Competition equipment
Marker pen; mark
Competition equipment
total
What is the great use of pop posters in international trade? POP means: ProofofProduct, that is, proof of goods. POP(PointOfPurchase) originally refers to the storefront promotion tool in commercial sales. Its types are not limited, but it is mainly displayed in storefronts, such as hanging tags, posters, small stickers, big signs, physical models, flags and so on. , all within the scope of POP. POP's Chinese name is also called "store top display".
Hand-painted POP posters are drawn by hand with special POP tools, which have the advantages of less consumables, low cost, cost saving, quick production, time saving, strong operability and flexibility. Although manufacturers use major media to widely publicize their own enterprises or products, sometimes consumers step into stores and forget the advertising contents of other media. At this moment, if hand-painted POP advertisements are displayed on the spot, it can arouse consumers' potential consciousness, re-remember the goods and promote the purchase action. Therefore, hand-painted POP advertisements have the reputation of "silent salesman" and "most loyal salesman". In supermarkets and shopping malls, when consumers are at a loss for many commodities, exquisite hand-painted POP advertisements are placed around commodities faithfully and continuously, providing consumers with commodity information, thus stimulating consumers' desire to buy. The sharp contrast of colors, flexible modeling, humorous exaggeration of patterns and accurate and vivid language can create a strong sales atmosphere and attract consumers' attention, thus guiding consumption and promoting the impulse to buy.
With the increasingly fierce business competition, enterprises not only pay attention to improving the visibility of products, but also pay more attention to the publicity of corporate image. Hand-painted POP advertisements, like other advertisements, can establish and enhance the corporate image in the sales environment, thus narrowing the distance with consumers and maintaining a good relationship with them.
In short, the comprehensive functions of POP posters are as follows:
Convey commodity information and attract passers-by to enter the supermarket.
◆ Tell customers what is sold inside the supermarket.
◆ Inform customers of the location, price, configuration and other details of the goods.
◆ Inform the product characteristics.
◆ Inform customers of the latest commodity supply information.
◆ Stimulate customers' desire to buy.
◆ Activation of the supermarket.
◆ Promote commodity sales.
◆ Create a good shopping atmosphere in the store.
◆ Save advertising expenses and production time.
Rich affinity, intimacy, can replace the salesman.
◆ Enhance corporate image.
◆ Media (activity content) that can quickly respond to environmental changes. It has speed.
The rapid and changeable characteristics have become one of the most effective propaganda means in commercial competition.
Hand-painted POP How to hand-paint related POP posters is more troublesome. I have a personalized and relatively simple method. First, when drawing with a computer, open PHOTOSHOP, and the mark "T" on the left toolbar means text. Then after reading it, I found that there are options about fonts and font sizes. Select the thickest font, bold font or other font. The thicker the better, the font size is about 200, or as large as possible. Then use this tool to write the words you want on the blank layer, and then use the positive number in the left toolbar. The second tool is the selection tool. Right-click the text and select the raster layer, and the font will change from a vector file to an image file. At this time, you think the font is still thin, yes, I think so, so add 5 to 10 with edit-strokes and the number of strokes, if it is not appropriate.
Second, change the font. Adjust the size of the filter-liquefaction brush as needed, and liquefy the font into a suitable shape, so that your artistic talent and imagination can be fully exerted. Liquefaction is wrong. If you want to go back to the previous step, use the shortcut key CtrlAltZ to liquefy it to your liking, and then click OK. The font is formed. Finally, you have two choices. First, if you want to make a hand-painted poster, as you said, print out the font, cut out the words, make a hollow paper template, cover it on the poster paper, fill it in with a pen, and decorate it with lace yourself.
Second, you continue to use the computer. Find the window of the layer, put the mouse on the small layer and hold down the left mouse button of Ctrl at the same time. Yes, you will find that the font outline is selected. At this time, you can create a new layer, color it at will, or use the above method to stroke the font.
Finally, typing is not easy, hope to adopt.