1, user group positioning:

Aauto Quicker: Third-and fourth-tier urban governance, accounting for 64%, with low high school education and relatively balanced gender.

Tik Tok: Second-tier cities, accounting for 52%, college degree or above, mostly women.

2. Content creation:

Popular, responding to social hooligans, paying attention to the countryside and showing real life.

Tik Tok: The depth, content and decoration of the city pay attention to luxury and quality of life.

3. The main idea of the route:

Faster: emphasize people. Everyone's life is worth recording. Pay attention to the bottom and society.

Tik Tok: Focus on content, vertical skills, design and entertainment.

4. Activity time:

Tik Tok: 8 Tiktok 1 1。

Faster: from 6 pm to 9 pm.

Extended data:

Tik Tok and Aauto Quicker are short video applications.

Short video, that is, short video, is a way to spread Internet content. Generally speaking, it refers to the video content that spreads on the new network media for less than 1 minute.

Different from microfilm and live broadcast, short film production has no specific expression form and team configuration requirements like microfilm. It has the characteristics of simple production process, low production threshold and strong participation.

With the skill and creativity of editors, some are exquisite and shocking, while others are interesting ghosts and animals. Some also add comments and comments. This is also a way for many advertisers to use the new media short video craze to implant local advertisements in new media.