2. Line body: formerly known as "black body" or "square head". The font is thick and thick. Character strokes are thick and young, horizontal and vertical. It is often used as a title word, and smaller lines can also be used to arrange text.
3. Regular script: the font that is neatly "handwritten" with a brush. Its font strokes are soft and pleasing to the eye, and it is often used to arrange titles, textbooks,
invitation card
Wait a minute.
4. Body: It is.
Song typeface
The strokes have been modified. The font is solemn and correct, which is one of the most popular fonts.
5. Decorative style: some fine arts fonts, with many characters. Only suitable for arranging titles, or some short sentences, if used to arrange words, it will affect reading fluency and speed.
Reference source:
-Artistic fonts
How to write the poster font POP poster art font is a practical font after artistic processing. The font is eye-catching, beautiful and easy to identify. It is an indispensable tool for publicity and education, such as banners, blackboard newspapers, wall newspapers, venue layout, exhibitions, commodity packaging and decoration, and fonts that are inseparable from the binding of various advertisements, newspapers, magazines and books.
How to write fonts
1. Check: determine the font size and shape according to the needs of the application scenario.
2. Layout: Understand fonts
organization structure
And basic stroke features.
3. Top skeleton: draw the font with a single line, use a light pen, and write lightly.
4. Sketch the font: the strokes should be unified, and the strokes should be drawn according to the position of the skeleton.
5. Color filling: select the color according to the requirements. Generally, the outline is drawn first and then the color is filled in the middle.
General font changes are roughly as follows:
1, stroke change: change the stroke thickness; Or change the shape of the strokes to get the change. The shape changes of strokes are generally sharp, round, square and curved.
2. Self-changing shape: This is to change the shape of the font, which can be written as long, flat, round, trapezoidal, diamond and so on.
3. Structural changes: consciously exaggerate, shrink and shift some strokes to achieve novel effects.
4. Image: Decorate the corresponding fonts according to the actual images of some objects.
5, three-dimensional: draw a three-dimensional sense with perspective.
How to choose the font for posters? introduce
If the picture is the skeleton of the poster, then the font is the blood of the poster. For a poster work, it is very important to choose what font.
For many artists who are just getting started, it is a headache to choose what font. Today, the seniors made a special trip to choose fonts for everyone.
What font do you choose?
1. Rough and fine
Thick strokes are thick, thick and powerful; The details of strokes are fine, light and delicate, which is the most direct and simple impression.
A thick stroke font will visually form a high-density text block. Because the strokes are bold, the negative space of the font will be reduced, and the visual area will be aggravated, resulting in a sense of depression, which in turn will make the text form the visual center of gravity and produce emphasis.
Therefore, bold characters are often used in titles and slogans, which occupy a conspicuous position and produce an emphasis.
Fine-stroke fonts are getting lighter and lighter in the visual area. After reducing the visual area, the negative space of strokes increases, the structure appears sparse and scattered, and the smaller visual components will not make readers feel oppressive.
2. Curves and straight lines
The straight stroke direction of the font gives the font strength or elasticity.
Straight lines represent strength, determination, courage, openness, simplicity and boldness, but they may also mean rigidity and paranoia.
The straight line endows the font with masculine temperament, and the curve represents the feminine side, which is inclusive and smooth.
straight
The example in the figure below shows that thick strokes and sharp lines make the font have an unquestionable fortitude. Without curves, there is no room for manoeuvre.
bend
Most fonts are not composed of simple straight lines or simple curves. They are straight and curved. Only when there are curves and straightness can we be both rigid and flexible, powerful and elastic.
For example, the beginning and turning point of the regular script in the Northern Wei Dynasty is like cutting gold and breaking jade, which is neat and neat. The whole font looks tall and straight, vigorous and heroic, with beautiful curves on the left and right, more rounded and more elegant.
3. Loose and rigorous
Writing in daily life is relaxed and lively, with a kind of unrestrained beauty. And the books in the temple, cast in Zhong Ding, or written in Fu Zi, are handed down to later generations, which has a kind of rigorous and dignified beauty. The essential difference is that the structure is loose and rigorous.
Naive and lively is the nature of teenagers, children's world is not bound by too many rules, and children's fonts are also immature and lively. Therefore, loosely structured handwriting is often used in children's themes or relaxed and humorous reading environment.
4. Simple and complex
The simplicity and complexity mentioned here are not simplicity and tradition, but the complexity of stroke details. For the simplest example, the details of serif are relatively more complicated than those of non-serif, and the song style is also more complicated than that of boldface.
The complexity and simplicity of fonts also represent the trend of classical and modern to a certain extent.
simple
Diverse
This is the end of the article. Designers are cultivated bit by bit. Keep learning a little every day and make a little progress. We are a little closer to the designer!
If the article is helpful to you, please pay attention to the fact that designers learn a little knowledge of art design from seniors every day and share it with friends who also love design and learning around them. Sharing what is useful to everyone is the supreme virtue!