1, jianqunbao
Jianqunbao is an efficient drainage tool to help enterprises achieve fan growth by forwarding event posters through friends circle.
The main functions of Jianqunbao are live code system and social robot.
The efficient and safe live code management system has broken the limit of 200 people in WeChat group and the limit of automatic expiration in 7 days. Users can enter the group by scanning the code, or they can count the scanned code data in real time to gain insight into the effect of active communication.
Intelligent robots will automatically push into the group, enter the group for verification, and propose words to improve the conversion rate.
The new fission mode of building Qunbao is to build Qunbao and make activity posters with live codes. After the first-level user scans the code and enters the group, the robot will automatically push the user a task of forwarding the poster, and the user will generate his own exclusive poster and forward it to the circle of friends. After completing the task, he can get a certain reward. After seeing the poster, the user's friends scan the code into the group and then continue to spread the poster. ...
After this six-step cycle, the powder-increasing closed loop of forward fission is completed.
2, explosion juice fission
Fruit juice explosion fission is a rare product in the market, which not only has the function of community fission, but also has rich group management functions. The tools of explosion juice fission mainly provide personal task treasure, group task treasure, WeChat official account task treasure, group fission and paid group entry tools.
The mode of group fission is similar to that of Jianqunbao, but the difference is that the customized service of exploding juice fission is more abundant, and the labeling function is provided. Users can choose to enter the groups they are interested in according to the tags, so as to realize the accurate drainage of the community.
In addition, the explosion juice fission also provides the functions of accurate expansion of personal number and simultaneous expansion of multiple official WeChat account matrices, and provides the functions of multiple micro-signal aggregation management. 1 Users can log in and manage multiple WeChat accounts, which improves the efficiency of community management.
After establishing a community through innovation, the next thing operators face is how to retain users and complete the activation and transformation of users. Here are also several operating tools recommended to operators.
3. Little U housekeeper
Xiao U housekeeper is an intelligent robot that provides WeChat group management services. Its convenience is that you don't need to use micro-signals as robots, you just need to buy services to open them. It can help operators to intelligently manage WeChat groups and make their work more convenient and efficient.
The function of Little U Housekeeper is mainly divided into four modules, namely, basic module, content module, entertainment module and group protection module.
The basic modules include: welcome language, keyword reply, regular reminder, group drainage and data statistics.
The content module can precipitate the text, voice, pictures, links and other contents in the group, which is a magic weapon for the content operation of WeChat group and can help the group owners realize the realization of the content. This is a very practical training, academic and hobby community.
Group protection module and entertainment module can help group owners to automatically clean up advertising powder, adjust community atmosphere and improve community activity.
4. Community partners
Community partner is a lightweight community operation tool, including mobile phone applet and PC. The biggest highlight is that it is not only a tool, but also deeply cultivates the social scenes of the community, providing solutions from the aspects of building groups, intelligently managing groups, intelligently synchronizing content and products, optimizing data feedback, etc., and improving the overall operation and management capabilities of the group.
Community partners provide diversified group operation scenarios such as group headlines, group solitaire, group activities, group topics, group gift certificates, group members, group live broadcasts and group distribution. With the help of group intelligent assistant, the automatic distribution and management of groups are realized, and guidance is provided for each distribution through data feedback. Help individuals and enterprises to activate the community efficiently, thus improving the activity and conversion rate of the community.
Community partners take the artificial intelligence community platform service as the bottom core, and find the relationship links between group members through diversified and practical group tools and in-depth group data mining, so as to better activate and manage group members.
5. The whale rushed in.
Whale Punch Card is a marketing solution service provider for small program education inspectors in China, focusing on customizing brand-specific small programs for educational institutions, teachers, self-media and communities, helping customers manage classes easily with one click, improving student renewal rate and recommendation rate, and reducing enrollment costs.
Whale punching tool includes learning system, supervision system, marketing system, AI system and live broadcast system, which is a complete closed-loop and lightweight learning product. The function of punching in the inspector can improve the completion rate of students, renew fees and transfer letters of introduction.
Live broadcast is the hottest outlet this year, not only in the field of e-commerce, but also a good way of marketing and interaction for many enterprises doing knowledge services and course training.
6. Go to school together
Schools are platforms for providing content realization services for knowledge-based communities. 100% live soundtrack, supporting multiple groups of simultaneous playback, real-time synchronization of voice, graphics, small videos, applets, files, links, etc. And the courses in the group will be stored in the live broadcast room immediately, which is convenient for replay at any time.
A school also provides a variety of forms of payment, including free, paid, sub-commission and other forms of realization, so that knowledge can be realized quickly. Moreover, the operation is very simple, and the mobile phone computer can operate without downloading software separately.
7. Little Goose Pass
Egong is an aggregation tool positioned as knowledge service and community operation. The product is a professional knowledge shop platform, which integrates a variety of teaching affairs, online school construction, school CRM, online live classroom teaching, knowledge payment and marketing interaction.
Goose Boy's knowledge store supports graphic, audio, video and live broadcast to meet the teaching needs of various courses. A variety of course marketing tools to help enterprises get customers quickly and continuously improve course sales.
Egong has also built a content distribution system to help content find accurate traffic and help traffic match high-quality content. Now tens of thousands of channel providers have joined in and achieved it through distribution.
In addition to innovation, promotion and transformation, community operation often needs to do some basic work, such as designing posters, planning activities and doing questionnaires. Here are some commonly used operational auxiliary tools for everyone.
8. Band-aid
Band-aid is an easy-to-use online graphic design tool, which can be easily drawn without PS.
The platform provides pictures, fonts, templates and other materials, covering posters, new media marketing, printed materials, work documents, e-commerce, life and other scenes, which basically meets all the needs of community operations.
The operation is also very simple. Simply drag and drop to change the text and pictures, you can easily design the posters and pictures you need, which is very convenient and efficient.
9, graphite file
Graphite document is a new generation of cloud office software, which supports multi-person online collaborative editing of documents and forms, and has unique content-level security and traceability of the whole process.
Graphite documents can be used on both PC and mobile terminals, and you can work remotely anytime and anywhere. Unified management of writing-saving, efficient sharing of documents and forms, and the team can easily complete collaborative writing, scheme discussion, meeting minutes and information sharing. Try to use this tool when planning community activities.
10, test paper star
Questionnaire is a comprehensive platform, including questionnaire survey, evaluation, online examination, voting and 360-degree evaluation. Various industries provide rich questionnaire survey templates, and statistical analysis reports and original answers can be downloaded for free.
The questionnaire deeply integrates powerful functions such as WeChat group sending, red envelope lottery and questionnaire password. , help easily complete various online questionnaires such as market survey, social survey and satisfaction survey. This is an important weapon for community operations to promote powder absorption.
In fact, no matter what kind of tools are used, they all play an auxiliary role. The core of community operation still lies in people, whether they have invested deep feelings in the community, whether they can spend long-term energy to build the community, and whether they can make the community a community with temperature, rather than just treating the community as a tool for realizing it.
Advertising word classification, advertising word production type advertising word classification, what are the advertising word production types?
Mainly divided into luminous and non-luminous, and then according to the different materials to distinguish the types of words. At present, the luminous characters commonly used in the market include iron sheet, stainless steel, punched characters, acrylic, resin word, mini characters and borderless characters.
Three to five bottles.
Baidu search ziyuexuan signboard
Specializing in the production of luminous characters.
What types of advertisements are there?
As we all know, when watching TV, many advertisements often pop up, and there are many kinds of TV advertisements. Let's introduce it to you by the employees of sctv advertising agency. In everyone's eyes, advertisements may be the same. In fact, there are still a lot of knowledge and doorways, and advertisements can be classified according to many forms. 1, which can be divided into commercial advertisements and non-commercial advertisements according to the nature of advertisements. Commercial advertisements are generally aimed at pure profits, and corresponding profits can be obtained through certain promotion in TV stations. Non-commercial advertising is not for profit, mainly in the form of announcements, meetings, recruitment and so on. According to the content of advertisements, they can be divided into many different types, generally commodity sales advertisements, entertainment advertisements, social announcements and public service advertisements. Commodity sales advertisements account for a relatively heavy proportion. Many advertisements are designed to promote the sales of products, and then advertisements are placed. Other types of advertisements are just for some promotional activities to let users know. 3. According to the nature of advertising, it can be divided into organizational advertising and personal advertising. Institutional advertising includes some powerful departments, such as industrial and commercial enterprises and institutions and * * * departments. Social groups, etc. Personal advertisements are advertisements published by individuals for marriage and announcement.
What are the classifications of advertisements?
Classification of advertisements
According to different needs and standards, advertisements can be divided into different categories. According to the ultimate goal of advertising, advertising is divided into commercial advertising and non-commercial advertising; For another example, according to the life cycle of advertising products, advertising can be divided into product introduction period advertising, product growth period advertising, product maturity advertising, product decline period advertising; Or according to the fields involved in advertising, advertising can be divided into economic advertising, cultural advertising, social advertising and other categories. Different standards and angles have different classification methods, and there is no absolute boundary for the classification of advertising categories. The main purpose is to provide a cut-in angle, so as to better play the role of advertising, formulate advertising strategies more effectively, and correctly select and use advertising media. Here are some commonly used advertising categories.
First of all, according to the way of advertising appeal.
The way of advertising appeal is the performance strategy of advertising, that is, to solve the problem of "how to say" the expression of advertising. It is the focus of advertising, including "to whom" and "what". By borrowing appropriate advertising expressions, consumers' potential needs can be stimulated and their corresponding behaviors can be prompted, so as to achieve the desired effect of advertisers. Advertising can be divided into two categories: rational appeal advertising and emotional appeal advertising;
Rational appeal advertising: advertising usually adopts the way of putting facts and reasoning. By providing information to the advertising audience, showing or introducing relevant advertising materials, we can demonstrate and accept the benefits that advertising information can bring to them, so as to persuade the audience to take action after rational thinking and weighing the pros and cons. For example, household durable goods advertisements and real estate advertisements often adopt rational appeals.
Emotional appeal advertising: advertising adopts emotional form, based on people's emotions such as emotion, affection, friendship, love, sense of morality, sense of community, etc. And appeal to the audience with emotion, arouse people's yearning for truth, goodness and beauty and make them resonate with the advertising material, thus occupying a place in the audience's mind, making the audience have a good impression on the advertising material and finally making corresponding behavior changes. Such as commodity advertisements, food advertisements and public service advertisements. , often use this kind of emotional appeal method.
Second, according to the use of advertising media classification
It is a common method to classify advertisements according to their physical attributes. Using different media, advertisements have different characteristics. In practice, what kind of media to choose as advertising carrier is a core content to be considered in formulating advertising media strategy. The traditional media division is to classify advertising media with similar communication nature and communication mode into one category. Therefore, there are generally the following seven types of advertisements:
Print media advertising, also known as print media advertising, refers to advertisements published in newspapers, magazines, posters, posters, leaflets, packaging and other media;
Electronic media advertisements are advertisements based on electronic media such as radio, television and movies.
Outdoor media advertisements are advertisements made by outdoor media such as street signs, vehicles and neon lights. There are also aerial advertisements using hot air balloons, airships and even clouds as media.
Direct mail advertising refers to the direct delivery of advertisements in the form of leaflets, catalogues, purchase orders and product information to specific organizations or individuals by mail.
On-the-spot advertising, also known as PointofPurchase advertising or POP advertising, is to spread advertising information through physical display and demonstration in shopping malls or trade fairs. There are various forms such as window display, commodity display, model performance, colorful flags, banners, exhibition boards and so on.
Digital network media advertising is one of the emerging advertising forms based on the Internet. It has the characteristics of strong pertinence, strong interaction, wide spread and fast feedback, and has broad development prospects.
Advertise in other media, in the form of press conferences, sports activities, calendars and various entertainment activities.
The above method of dividing advertisements by media is more traditional. In today's integrated marketing era, according to the viewpoint of integrated marketing communication and the activity area and scope of the target audience, advertisements can be divided into: home media advertisements such as newspapers, television, magazines, direct mail and other media forms; Media advertisements such as road signs, traffic and neon lights on the way; Place of purchase, media advertisement, etc.
With the continuous progress and development of science and technology, the development and use of media are also changing with each passing day. Emerging media have continuously entered people's field of vision and become a catalyst for the increasingly rich forms of advertising.
Three, according to the purpose of advertising classification
The premise of advertising planning is that the purpose of advertising must be clear first, so that it can be targeted. According to the purpose of advertising, we can determine the content and timing of advertising, the form and media used in advertising, and advertising can be divided into product advertising, enterprise advertising, brand advertising, concept advertising and other categories.
Product advertising, also known as commodity advertising. It aims to promote the sales of products and highlight the characteristics of products by introducing relevant commodity information to the target audience, thus attracting the attention of the target audience and potential consumers. Strive to produce direct and immediate advertising effects and leave a beautiful product image in their minds. So as to improve the market share of products and finally achieve the goal of enterprises.
Corporate advertising, also known as corporate image advertising. It is an advertisement with the direct purpose of establishing corporate image, publicizing corporate ideas and improving corporate visibility. Although the ultimate goal of enterprise advertising is to achieve profits, it generally focuses on long-term marketing objectives and effects, focusing on spreading the beliefs and purposes of enterprises or information about their history, development and operation, so as to improve and promote the relationship between enterprises and the public and enhance their visibility and reputation. It may not have an immediate effect on the sales of products. However, due to the improvement of the reputation of enterprises, enterprises have left a better impression in the public mind and have more advantages than other types of advertisements in accelerating the development of enterprises. This is a strategic advertisement. Specifically, it can also be divided into corporate reputation advertising, after-sales service advertising and other categories.
Brand advertising aims at establishing the brand image of products, improving the market share of brands, highlighting the spread of brand personality and shaping the good image of brands. Brand advertising does not directly introduce products, but takes the brand as the focus of communication, thus playing a good role in laying distribution channels and promoting the sales of products under this brand.
Conceptual advertising means that enterprises express their views on issues that affect their own survival and development and are closely related to the fundamental interests of the public, so as to attract the attention of the public and public opinion, and ultimately affect legislation or formulate policies and regulations conducive to the development of the industry, or establish and change certain consumption concepts and habits. Conceptual advertising helps enterprises gain long-term benefits.
Four, according to the advertising area classification
According to the different marketing objectives and market regions, the scope of advertising communication is also very different. According to the information dissemination area of advertising media, advertisements can be divided into international advertisements, national advertisements and regional advertisements.
International advertising, also known as global advertising, is an advertising activity planned and implemented by advertisers through international transnational media or foreign target market media in order to achieve international marketing goals. Media selection and advertising techniques can better target the psychological characteristics and needs of the target market, which is an essential means to win over foreign consumers, make products enter the international market quickly and open up the international market.
Besides outdoor advertising, what kinds of advertisements are there?
According to different classification methods, advertising types are divided into the following categories:
content
Product advertising, brand advertising, concept advertising, public service advertising
purpose
Informing advertisements, promotional advertisements, image advertisements, suggestion advertisements, public service advertisements and promotional advertisements.
tactics
Single advertisement, series advertisement, concentrated advertisement, repeated advertisement, marketing advertisement, comparison advertisement and persuasion advertisement.
medium
Newspaper advertisements, magazine advertisements, TV advertisements, movie advertisements, online advertisements, packaging advertisements, radio advertisements, poster advertisements, POP advertisements, traffic advertisements, direct mail advertisements, car body advertisements, ticket advertisements and lunch box advertisements.
With the increase of new media, there will be more and more types of advertisements divided by media.
technique of expression
Video advertising: picture-oriented
Text design advertisement: text arrangement is the main thing.
Humorous advertising: humorous scenes are the main ones.
Portrait advertisements: movie stars, singers and representatives of various industries.
Audio-visual advertising: the rhythm of sound, image and music
Spread range
International advertising, national advertising, local advertising, regional advertising
Communication object
Consumer advertising, corporate advertising
main body
General advertising, retail advertising
What types of advertising magazines are there?
Advertising magazines can be divided into professional magazines, industry magazines and consumer magazines. Because the readers of all kinds of magazines are clear, they are good media to promote all kinds of professional goods.
trait
Magazines, like newspapers, are also a kind of media, which is a continuous publication that conveys information by printing symbols.
First, the storage period is long.
Besides books, magazines are more durable and storable than newspapers and other printed materials. There are many long articles in magazines. Readers should not only read them carefully, but often read them several times. In this way, the contact between magazine advertisements and readers will increase. The long storage period is conducive to the long-term role of advertisements, and the circulation of magazines is higher than that of newspapers, which is the advantage of magazines.
Second, there is a clear target audience.
Professional magazines have a fixed reader level, which allows advertisements to penetrate into a professional industry. There are many kinds of magazines, such as weekly, monthly, bimonthly and quarterly. From the content, there are politics, military affairs, entertainment, culture, economy, life, education and so on. Professional magazines arrange corresponding reading contents for different readers, so they can be welcomed by different readers.
Third: beautifully printed.
This magazine is well edited and beautifully printed. The front cover and back cover of magazines are often printed in color, with pictures and texts. At the same time, because magazines use excellent printing technology to print and pay attention to paper, usually high-grade authentic paper, magazine advertisements have excellent and high-grade characteristics. Exquisite printed matter can undoubtedly make readers feel that this is a noble artistic enjoyment when reading. It also has a good means of image expression to express the color and texture of goods.
Fourth, the magazine has a large circulation and a wide distribution.
Many magazines have national influence, and some even have worldwide influence. They are often distributed and sold on a large scale. Taking advantage of this advantage, magazine advertisements undoubtedly have advantages in promoting national goods or services.
Fifth, there is no limit to the available space of the magazine, for advertisers to choose and display their own advertising design skills.
Cover pages, inner pages and inserts can all be used for advertising. Moreover, the flexible arrangement of advertising location can highlight the content of advertisements and stimulate readers' interest in reading. At the same time, the arrangement of advertising content can be changed by folding, inserting, linking, deformation and other techniques to attract readers' attention.
What are the operation types of advertising media?
Our company regularly sends newsletter advertisements with reliable quality. There are cards and various gateway channels to choose from. We provide you with first-hand card and gateway equipment, oem, secondary interface, free information and cooperation in various provinces and cities across the country.
What are the classifications of advertisements?
Advertising classification is divided into hard advertising and soft advertising from the nature of advertising;
From the media, there are: print advertisements (newspapers, magazines, DM, etc. ), film and television advertising (TV, mobile TV), online advertising (Internet), outdoor advertising (platform, Optimus Prime, street signs, etc. );
First, the concept of public service advertising
Public service advertising refers to the advertising activities such as smoking ban, alcohol abstinence, disaster relief, safety, family planning and AIDS prevention carried out by various social welfare organizations to raise funds for charity, which is an activity of general concern to the society.
Second, the classification of public service advertisements
From the identity of advertisement publishers, public service advertisements can be divided into three types.
1. It is the political and social responsibility of the media to directly produce and publish public service advertisements, such as TV stations and newspapers.
2. Public service advertisements issued by social specialized agencies. For example, public service advertisements such as "Children have the right to education", "Don't discriminate against AIDS patients" and "Protect rare animals" are mostly related to the function of the releaser.
3. The enterprise releases the produced public service advertisements.
Third, the nature of public service advertising
Public service advertisement is an advertisement designed for the purpose of seeking public interests and improving welfare benefits. It is an advertisement for enterprises or social groups to explain their role and responsibility to society to consumers. It refers to an advertisement that serves the vital interests of the public and social fashion without making a profit. It has three characteristics: social benefit, realistic theme and summoning.
What types of outdoor advertisements are there?
The types of outdoor advertisements can be divided into two categories.
The first type is: self-made outdoor advertising, which means that enterprises, institutions, individual industrial and commercial households or other social groups use signboards, light boxes, neon letters and other media forms to register their registered addresses in their own units and use their own or leased buildings and structures to set names (including logos).
The second is: commercial outdoor advertising.
Refers to the commercial advertisements set up in the form of light boxes, neon lights, electronic display devices and exhibition boards on both sides of urban roads, highways and railways, ground parts of urban rail transit lines, rivers and lakes management areas, and squares, buildings and structures. As a carrier and mounted on a vehicle.
=======================================================================
According to the different characteristics of outdoor advertising, outdoor advertising in China can be roughly divided into two types:
Fixed billboards mainly include:
(1) large billboard
(2) sidewalk billboards
(3) Traffic advertisements
Second, mobile advertising mainly includes:
(1) Bus Body Advertisement
(2) advertisements for hot air balloons and spaceships
Outdoor advertising media can also be divided into electronic and non-electronic categories:
Electronic advertising media include TV walls, LED display screens, neon lights and so on.
1 spotlight billboard
Billboards with spotlights or other lighting devices around them are called spotlight billboards. It is characterized by beautiful appearance, excellent lighting effect at night and clear advertising information.
2 neon lights
Neon tubes are bent into characters or patterns to make neon tubes of different colors, which emit colorful colors. It can also be combined with electronic control flashing to increase the sense of movement, and the visual impact of the night effect is strong.
3 single-column billboard
Billboards are placed on special support columns, most of which are T-shaped or P-shaped. Advertising devices are set in places such as highways and traffic arteries, facing dense traffic and people flow. The commonly used size is 6 meters high X 18 meters wide, and spotlights are mainly used as lighting equipment.
4 large light boxes
Placed in outdoor special advertising positions such as building exterior walls, roofs or podium buildings, with color billboards during the day and light box advertisements at night. The advertising lighting effect of medical outdoor advertising light box is good, but it is more difficult to maintain than spotlight billboards, and the used lamps are more prone to wear.
What are the classifications of advertising light boxes?
(1) Open the ultra-thin light box on all sides.
Four-sided ultra-thin light box originated from LCD and LCD backlight technology. Open on all sides, it only takes a few seconds to change the picture, and it is convenient to install and maintain. Uniform light, no "rib phenomenon", high efficiency and energy saving, 70%-80% energy saving than traditional light boxes. The open frame is made of flash silver aluminum alloy (other colors can be sprayed), with a thickness of only 28mm and a width of 40mm.
(2) milk tea light box
Ultra-thin and beautiful, energy-saving and efficient, easy to install and maintain, stable and reliable in quality. Compared with the traditional light box with the same area, it saves more than 60% electricity, and the whole light guide surface is uniform and bright. Aluminum alloy frame, exquisite appearance, light weight, a variety of colors to choose from; The side width is 40mm and the thickness is 25mm.
(3) Ordering light boxes
The arc design of the order light box can better reflect the efficiency of the product; Special black aluminum painted frame. The standard sizes are 40*40cm, 50*40cm, 60*50cm and 75*50cm.
(4) Crystal light box
Crystal light box: side light guide design, uniform light. Transparent crystal frame: when the light box is lit, the frame is bright and beautiful, and the imported optical grade acrylic material has a beautiful appearance; Ultra-thin: the thickness is only 8 mm-10 mm; LED light source: safer, more energy-saving, longer life, and convenient to change pictures; Convenient installation: there are many ways to put it on the table and wall.
(5) blister light box
Blister light box advertising breaks through the traditional two-dimensional expression, and uses three-dimensional modeling to enable people's spatial imagination, which has a strong sense of three-dimensional modeling.
(6) sign light box
Signboard light box, also known as billboard, can play the role of advertising, and can be used as a billboard at the entrance of shopping malls, hotels, banks and hotels to show products or services that need to be promoted.
(7) Pull cloth light box
The cloth-drawing light box is made of high-quality aluminum alloy profiles, with 90-degree opening on all sides and frameless side opening. The picture is painted with high-precision inner light cloth. The consumption of light source tube and led is only 3W-6W, which is super energy-saving.
What software does Yi Labao usually use to make Yi Labao without PS?
Yi Labao, or poster stand and display stand, is an upright poster. Common in crowded streets, Yi Labao is suitable for meetings, exhibitions, promotions and other occasions. It is one of the most commonly used portable display tools. So we don't know how PhotoShop should be made? At this time, the maker sticker can help you.
1. Prepare copywriting and personalized materials.
The copy is concise, to the point, hit the target with one blow, and the text is complicated.