About the settlement of traffic main income:
The flow of applet is settled once every half month, such as 65438+February 1 day, 65438+1 October1day to165438+1October/kloc-0.
If the monthly income of WeChat applet exceeds that of 800 yuan, it will automatically withhold 20% of personal income tax, and the rest will be directly transferred to your bank card. If it does not exceed 800 yuan, there is no need to deduct personal income tax.
main body
First, about the main unit price of flow.
1. First of all, we found the following words in the official description of the traffic owner:
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The document mentions the factors that affect the income of small programs, including two points:
1. Crowd orientation is often set when placing advertisements, and the system will match the most suitable advertisements for users. If there is no advertisement suitable for users at present, it will not be displayed. The advertising space of our applet will automatically match the advertisements that users may be interested in according to user attributes.
2. The price of a single advertisement exposure or click will be affected by the fierce competition between advertisers' bidding and advertisement display. (Although the official documents of video incentive advertisements say that the settlement is based on thousands of exposures, the actual situation is that the traffic master data with clicks will far exceed those without clicks. According to the official documents, we can only understand that in the main traffic revenue, advertising clicks can reflect the effect of advertising, and clicking will increase the main traffic revenue, which means that the advertising system of Tencent comprehensively evaluates the actual effect of advertising to calculate the video incentive advertising cost of traffic owners (not just viewing clicks or exposure).