First, the cinema marketing model

This kind of products are mainly hospital promotion meetings of prescription drugs such as antibiotics and new special drugs. For the organization of hospital promotion meetings in the region, general enterprises will send pharmaceutical sales personnel to the region where the market to be developed is located, make public relations contact with local pharmaceutical societies, medical associations, health bureaus and other departments, and try to invite relevant leaders of these societies and institutions. Two days ago, in the name of these departments, a promotion meeting in the form of "clinical exchange meeting, academic meeting and new product training" was organized. In particular, foreign companies are more skilled in using it and have a large market share.

Second, the traditional marketing model.

Here, the traditional marketing model is defined as the sales model that enterprises bombard through advertisements. Generally, enterprises that adopt this mode of operation are enterprises with certain strength. For example, pharmaceutical companies such as Harbin Pharmaceutical Group not only establish brand image through the media. Or the enterprise has very strong planning ability and media integration ability, such as the market operation of melatonin. No matter TV stations, newspapers, radio stations and other media, they are keen to promote their own over-the-counter drugs and health care products. However, the recently promulgated regulations on health care products should be carefully considered by enterprises keen on advertising operations and should not be martyrs.

Third, experience marketing mode.

Experience means that enterprises create unforgettable activities around consumers with services as the stage and commodities as props. General medical device products, hair growth products, rheumatism products and so on use experiential marketing more, so that customers can experience the benefits of the products personally. At present, few products have successfully used this operation mode. This is not a problem of enterprise operation, mainly because the marketing scale adopted by enterprises has not reached a certain large enough scale and has not formed a trend. Perhaps these enterprises have been quietly making money and making profits, but they just can't be known by others. Relatively speaking, some enterprises have done a good job, mainly relying on specialty stores to operate their own products, and the effect is unexpected. Experiential marketing is bound to become one of the main trends in marketing.

Fourth, the direct selling mode.

Due to the special soil in China, the evolution experience of direct selling is well known. Even at present, the state has not completely liberalized, but set a threshold to regulate the operation of direct selling enterprises. In the process of market rectification, there are also companies that have made direct selling very successful. For example, foreign companies have direct selling giants such as Avon, and Tiens has become a pioneer in the direct selling model of domestic medicines and health products. In the marketing mode, Tiens attaches great importance to the innovation of marketing and has launched a relatively mature "three networks in one" marketing strategy. After completing the global resource interaction and sharing, the management is institutionalized, scientific, informational and systematic, and the Internet, sales network and human resource network are combined to optimize the resource allocation of enterprises and achieve the goal of maximizing profits.

Verb (abbreviation of verb) brand marketing model

"Brand is more important than sales volume" has been recognized by more and more entrepreneurs, so more and more enterprises begin to pay attention to their own brand building. For example, the brand advertisement of Shenzhen Neptune Star "Healthy Future" is deeply rooted in people's hearts. Nepstar uses its own brand to continuously expand its industry, gradually form its own marketing industry chain and establish chain pharmacies. This is the result of brand operation. Without the promotion of brand advertising, the chain road may be very hard.