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A famous Japanese beverage has always been mistaken for a domestic brand. What brand is it?
I believe many people have drunk all kinds of drinks, whether Pepsi or Coca-Cola, or Nongfu Spring, which is basically everyone's concern. However, there is another kind of beverage that has always been drunk by the whole people, and it is also made in China, earning 6.5 billion yuan in China every year. What kind of drink is this? Today, Bian Xiao will talk to you.

In fact, this drink is Yakult. 1930, intensive culture of lactic acid bacteria was successfully carried out on behalf of Tianren. Maybe this Japanese is the father of lactic acid bacteria. Because it is named after Yoda, such active bacteria are born as probiotics. Under the theory of scientific defense advocated by Yoda at that time, many Japanese people began to pay attention to physical maintenance.

Therefore, in preventive medicine, perhaps many people are concerned about their diet health, especially the health of the intestines. For this probiotic, maintaining the intestine is the best basic condition. Because many people are vaccinated and the absorption of this probiotic to the human body. Thereby promoting the development and digestion of the intestines, and making many Japanese people slowly fall in love with this kind of health-preserving bacteria.

Under Dai Tianqi's development concept, the basic concept of probiotic health care law has gradually merged into the mind of every Japanese. This also provides a series of key medical foundations and concepts for the future Japanese health theory. Probiotics have become synonymous with health in a large number of people. In order to obtain a better healthy environment, some Japanese manufacturers began to aim at the idea of probiotic drinks, so there are many. Drinks

Injecting active lactic acid bacteria into drinks, because the consumption of such drinks is relatively large in the early stage, can only be aimed at the upper class. However, in order to expand the situation, in the absence of basic knowledge of probiotics, merchants began to cut into some famous products of inferior health bacteria, thus promoting the way of family distribution.

After accumulating the original capital, the merchants made their products more high-quality Yakult, and the company began to inject high-quality probiotics into new drinks. Moreover, it can make a relatively small investment in cost control, so Yakult began to come out in the 1960 s. Moreover, in Japan, merchants have also opened the door to the whole of Japan through family distribution marketing.

However, due to the late reform and opening up in China, the activity of market economy is not very high. It was not until the new century, that is, after 2000, that Yakult gradually established its own brand in China. After 2005, Yakult Shanghai began to implement the family distribution model. It can reach150,000 bottles per day within one year. In addition, first-tier cities such as Beijing and Shenzhen have gradually begun to penetrate into the mainland market and gradually become well-known health drinks.

Yakult entered the China market in 2000, and opened the door to the beverage market in China within five years. Until today, Yakult has become a drink that every household can drink, and many families have always mistakenly thought that Yakult is a domestic brand in China. But it is actually a Japanese drink, not a domestic product.