McDonald's founder Ray? 6? Crocker is an outstanding businessman, so he'd better not go into the kitchen. After buying the franchise from the McDonald brothers, he expanded the chain store to a new market, but soon found that his hamburger shop had sales problems in Catholic areas. In the early 1960s, American Catholics still fasted every Friday. Therefore, klock has high expectations for his meatless product "Hula Burger", which is a sandwich made of roasted pineapple and cheese. He hopes Hula Burger can compete with Maixiang Fish Burger. As a result, Maixiang Fish won a great victory, and Hula Burger ended in a fiasco. Since then, American Catholics have gradually abandoned the traditional Friday fast custom. But the habit of not eating meat on Friday is still very popular. Therefore, McDonald's usually discounts Maixiang fish during this period. Although Crocker quickly removed the hula burger from the menu to avoid greater failure, McDonald's was not so lucky with the products introduced in the next section. Unfortunately, McDonald's customers can't forget Pizza Hut. Not only that, customers who have long been used to McDonald's fast food service simply can't stand the long time of production now. Although this effort ended in failure, McManfen stayed in the menus of some shops for some time. This is not because wheat pizza sells well in these areas, but because these stores don't want to waste the pizza oven they spent 50 thousand dollars on. From 65438 to 0996, McDonald's hoped to expand its brand image and broaden its customer base, and carried out special advertising for this purpose. What appears in the advertisement is no longer the uncle McDonald singing and dancing among the children, but the picture of the children grinning and showing disgusting expressions in front of the new burger. This new burger, called Arch Deluxe, is said to have added special mustard mayonnaise to cater to the tastes of adults. Yes, McDonald's-synonymous with cheap and fast American fast food-is trying to attract adults who pay attention to diet. As you may have guessed, the propaganda station was a complete failure. It seems that adults don't think that hamburgers that children scoff at will make people's appetite increase greatly. McDonald's has made other attempts. This time, the advertisement is that Uncle McDonald appears in clubs, golf clubs and dance floors. This move also failed, because it destroyed McDonald's long-established friendly family image. McDonald's spent a record high on promoting its signature burger, totaling *** 1 billion dollars. This failure can be said to be costly. As early as more than a decade ago, nutritionists began to criticize McDonald's recipes for being unhealthy. In order to quell these criticisms and attract more and more customers who are concerned about health, McDonald's Company launched a luxury diet burger at 199 1. The advertisement says that this hamburger is 9 1% fat-free. It only contains 10g of fat, while the fat content of the Big Mac is 26g. The secret lies in seaweed. In order to reduce the fat content in hamburgers, McDonald's replaced the original fat with water. This formula is an seaweed extract called carrageenan, which can make water adhere to beef. Beef accounts for 90% of the filler, and water and carrageenan account for the rest 10%. Despite the help of "natural" beef flavor additives, this product is still a dry and tasteless failure. McDonald's launched a series of themed hamburgers around the world, trying to satisfy the tastes of multi-ethnic people in the United States and attract international audiences. Take Maya Arabia as an example. It's a pancake burger supported by chicken, salad and garlic sauce. Only sold in Arab countries and Egypt, in order to reduce consumers' resistance to American products due to the Iraq war. But under the guidance of this idea, McDonald's made a big mistake. In 2002, McDonald's launched McAfrica in Norway. This is a hamburger with pita bread and beef and vegetables. Critics say it's not bad taste, but bad taste. This is because when wheat went on the market in Africa, it coincided with a large-scale famine in Africa. The contradictory significance of this is hard to ignore. After being accused of being insensitive, McDonald's decided to cancel the Mai Africa project and set up a donation box in the chain stores that once sold this product to raise money for the hungry.