1. Focus on "national" explosives and innovate categories.

For focusing on a single category, "fishing with you" is completely done. As a representative of innovative category, Fish You Together is not only perpendicular to the category of pickled fish, but also creates a new category of pickled fish @ rice.

2, brand rejuvenation, positioning young and fast fashion people.

As the pioneer of pickled fish @ rice, "Fish You Together" subverts the traditional pickled fish model, makes pickled fish into small portions, fashion and fast food, accurately locates young and fast-fashion people, creates a fast-food and fashionable pickled fish rice explosion, and becomes the favorite of young and fast-fashion leisure people.

3, the product is good, suitable for all ages, and has a market in China.

Fish with pickled vegetables is a popular Sichuan dish, with a huge consumer group and high market acceptance. In order to make pickled fish @ rice more acceptable to the market, "Fish You Together" has done enough homework on ingredients, and "Pickled Sauerkraut" is selected from Sichuan and Chongqing, which can make the products sour and refreshing from the inside out and have a long aftertaste. Among them, the "fish" is the boneless Basha fish from Vietnam, which is fresh as raw, boneless and spineless, fresh and tender.

4, the guest list is low, and the table is turned quickly.

Not only can satisfy 1-2 people's dream of eating pickled fish, but the most important thing is low consumption. Guests can order a fish with Chinese sauerkraut, and then a side dish of rice or steamed bread. But this kind of consumption is less than that in 35 yuan.