The style and quality characteristics of Kweichow Moutai are "outstanding sauce flavor, elegant and delicate, full-bodied, long aftertaste and lasting fragrance in empty cups". Its special style comes from the unique traditional brewing technology formed over the years. The brewing method is combined with the agricultural production in Chishui River basin, which is influenced by the environment and produced seasonally, retaining some original traces of local life. Maotai liquor is the originator of China Daqu Maotai-flavor liquor, and is known as "national liquor". It has the characteristics of clear and transparent color, outstanding sauce flavor, mellow fragrance, elegance and delicacy, soft entrance, crisp and sweet taste, full body, long aftertaste and lasting fragrance in empty cups. People call the unique fragrance of Moutai "Maoxiang", which is a typical style of Maotai flavor in China.