MCN organization adopts multi-channel content distribution mode, and cross-platform communication is its major feature. Tao Ge believes that the integrated development of multimedia platforms means that MCN organizations need to make timely adjustments according to the attributes of platforms, because short video content suitable for one platform may not get the same amount of praise on another platform.
Tao Ge said that unlike Tik Tok, a traffic recommendation platform, Weibo's "private domain traffic" is more obvious. If we regard the fans accumulated by each celebrity as our own "private field traffic", then Weibo is more relevant than Tik Tok in this field. For a platform like Tik Tok, we prefer to define it as "public domain traffic".
In this era of fan economy, only by accumulating fans and having a certain amount of traffic can you repackage the brand and finally realize commercial realization. Weibo is such a platform. At the beginning, fans were established, and there was a foundation for private domain. Every user opens Weibo, and the first page is filled with people that users pay attention to. So there will be traffic guarantee if fans are present.
Tao Ge said, comparing the number of fans of the two platforms, it is not difficult to find that Tik Tok has millions of celebrity accounts, and Weibo has only a few hundred or even thousands of fans, so why is Tik Tok more popular than Weibo? This is closely related to their respective platform attributes.
Tao Ge emphasized that the Tik Tok platform with "public domain traffic" will create a dedicated traffic pool for everyone, gather all good and popular high-click video content, and package key content through artificial intelligence and machine algorithms and push it to users at will. This strong marketing method greatly reduces the time cost for users to find consumer content. In the same time unit, users are more likely to be attracted to plant grass, thus becoming a follower of red people.