1. Fresh food is a non-standard product, and the user experience becomes difficult.
The difference between fresh products and other e-commerce products is that even the same product will not be exactly the same. For example, due to different seasons and places of origin, the appearance and taste are also very different, and consumers feel different in their hands. Therefore, the standardization of fresh products is not strong, and the user experience is difficult to control.
2. Safety management of fresh products
Fresh products are non-standard products, which are easy to cause safety problems because of their perishable characteristics. Therefore, in addition to the strong quality control ability of e-commerce, it is necessary to establish a certain supervision system. For example, Ali requires food operators to provide food production hygiene licenses, while JD.COM requires vendors to provide brand quality inspection reports, food circulation licenses and other documents.
3. Cold chain supply problem
Because of the short shelf life of fresh products, cold chain storage, refrigerated trucks and other fresh-keeping measures are needed. But it also involves that the temperature of the cold storage is uncontrollable, so the quality of fresh food is seriously threatened, and the cold chain supply burns money. If you choose to build your own supply chain like fresh e-commerce companies such as JD.COM and SF, you need a strong capital chain as the backing, and you can't make a quick profit in the short term.