Many times there is no dialogue on the website, no forms in the background, and the boss is chasing you for clues. It establishes the same logic as peers, but it usually has different effects. Even if it is an excellent operation, sometimes you can't avoid "helplessness", but often at this time, have you considered whether there is a problem with the landing page? First, the impact of the website landing page. Landing page refers to the most intuitive page after customers are attracted by advertisements, which belongs to an important link in the marketing funnel, so a good landing page can retain customers, promote transformation and serve users, and has very high value. An excellent landing page can retain customers, help users understand multi-level demand information, achieve the purpose of transformation, and also make transformation get twice the result with half the effort; 2. What should the high conversion landing page look like? 1. The purpose is clear, and the most direct embodiment of value, such as the need to consider the user's scene and simple page, needs to directly meet the customer's needs, because the customer is very busy and doesn't have much time to guess where his needs are. For example, the floating bar is hung on the right side of the first screen to attract customers to click, and the customer contact information is obtained by helping customers to obtain the quotation scheme for free, so as to compare the effects before and after the transformation and guide users to click on "Designers with the same case" to achieve the purpose of serving customers. 2. The logic is clear and the copy picture is clear; The perfect landing page depends on the close cooperation of various components; 3. Continuous optimization; Transforming data is one of the criteria for judging landing pages. Whether the landing page is of high quality mainly depends on the account analysis report, including: various transformation data, and the page is constantly optimized and adjusted. Here you can refer to some high-conversion peer pages and add your own ideas. 3. What are the characteristics of the high conversion landing page? The purpose of the landing page is clear. Analyze the target audience according to the nine elements of crowd portrait (gender, age, region, occupation, interest, income, education, time period and equipment), and combine the characteristics of its own products to create a dedicated website. At the same time, it is necessary to analyze whether the page faces a single audience or a group audience, and there are different creative presentations; 2. The webpage opens quickly. In today's fast-paced society, most netizens and visitors are impatient. If a webpage waits for dozens of seconds, it will basically be judged that there is something wrong with this webpage, and netizens will feel unreliable. 3. Concise and efficient, with clear columns. The landing page should be concise and generous, not too messy, and directly displayed to visitors for the purpose of service. 4. The interactive consultation button is clear, and it is best to hang it on every screen. Don't hide the form too deep, lest the customer find it. 5. The keywords and landing page should match the search keywords with clear intentions of customers, and the landing page should meet the search needs of customers, rather than being unconstrained. 6. Judging the effect through the data, you can click on the "page click map" in Baidu statistics. By analyzing the heat map, we can optimize the position and form of buttons and increase the possibility of dialogue. 4. How to create a highly converted landing page 1? Above the fold No matter in real life or in other things, the first impression is very important. The first screen also refers to the first page displayed in front of the customer without doing anything after clicking the link. Why build a good above the fold? Because of the need to attract customers to continue browsing the web. Content display: design around "what customers can get" and "what customers need": generous and concise, in line with the consumption habits of the target audience. 2. Content typesetting, copywriting and even picture design have a decisive influence on customers. Module: A. What do we do B. Sales anxiety, provide solutions C. Why do you choose us D. Three-way evaluation of customer testimony E. Call to action Impose a sense of urgency Content segmentation: Copywriting: Refined text fonts: Reasonable typesetting, appropriate blank pictures: Small and clear to shape the scene 3. Transforming channel advertising helps to shorten the distance between customers and businesses, and transformation determines the real effect of this promotion. Therefore, the conversion button needs to be obvious, with obvious color difference from the surrounding background color, and the position of the website needs to be found by customers at any time and initiate a dialogue. Add guidance copy appropriately: why consult? What are the benefits of consulting now? Free trial, 60% discount today and so on. Understand the necessary elements, that is, the remaining production tools, in addition to your own website landing page, you can also use basic wooden fish as a page. The advantage is that H5 pages with various styles can be built quickly, and the required interface can be built quickly, which is safe, fast and stable.