* Ordinary beauty salons

The investment in small projects is about 20 thousand to several hundred thousand.

* Goldstein American Health Club

Input and output of the whole store: 33,800, 57,800, 65,438+065,438+0.8 million, 65,438+0.78 million.

2. Decoration expenses

* Ordinary beauty salons

Small shops are 20,000 ~ 30,000, and big stores can reach millions of yuan (depending on their own economic budget).

* Goldstein American Health Club

Small shops are 20,000 ~ 30,000, and big stores can reach millions of yuan (depending on their own economic budget).

3. Market demand, as well as for consumer groups

* Ordinary beauty salons

The market demand is large, mainly for women aged 25-45 who have economic ability.

* Goldstein American Health Club

The market demand is 6~90 years old, men, women and children, all ethnic groups with spinal problems or health care concepts.

4. Market competitiveness

* Ordinary beauty salons

Competition is fierce all over the country.

* Goldstein American Health Club

Introduced to China market for the first time, no competitors …

5. Professional and technical (learning) difficulty

* Ordinary beauty salons

Generally divided into face and body items. Different products and courses of treatment have different methods, which need to remember the human body.

It is difficult and complicated to learn the acupoints and meridians of various parts, the modulation of various instruments, the characteristics and usage of products, etc. It needs several.

Only after more than a month's study experience can you learn some basic skills.

* Goldstein American Health Club

Only a set of scientific spinal nerve therapy techniques and instruments can we understand and be familiar with its physiological structure and mechanics.

People who don't need a medical background can learn quickly in seven days.

6. Professional technical (operational) difficulty

* Ordinary beauty salons

Different types of projects are done by customers, and the operation and effect will be different due to the different skills of beauticians.

It's hard to operate!

* Goldstein American Health Club

Only for the treatment of spinal nerves, the manipulation of cervical vertebra, thoracic vertebra, lumbar vertebra and pelvis is very similar, which is easy to understand and operate.

The operation part of the instrument is simple and safe, without any side effects and the effects made by anyone (beginners and advanced).

The fruit is good ..

7. Comparison of effects after treatment

* Ordinary beauty salons

Most of the treatment schemes are "hype concepts", which have certain effects at the beginning, but most of them will

Rebound has no recurrence or other side effects, and can only play a role in relieving and relaxing physical maintenance projects.

Effect, and can't achieve the effect of cure.

* Goldstein American Health Club

This technology has been certified by American clinical and international medical technology for 100 years, not just the head of state.

A maintenance method used in the United States, even through Congress, designated the US military as the diagnosis of spinal nerves.

The only maintenance treatment technology is far more effective than regular orthopedic hospital treatment or regular Chinese medicine.

Medical massage methods.

8. Items that can be completed in the store

* Ordinary beauty salons

According to the projects joined by beauty salons and the consumption orientation of stores, there are many kinds. ..

* Goldstein American Health Club

Mainly aiming at the treatment of human spinal nerve problems and the elimination of sub-health, the course of treatment is simple,

Consumers have a variety of treatment options to choose from, with obvious effect, convenient choice and high return rate. ..

9. Project income

* Ordinary beauty salons

Most of the consumption items in beauty cosmetics are on the high side. As long as it can promote orders, the income is still good. The highest profit is 50% ... according to a 6-bed beauty salon, the average monthly performance is about: 20,000 ~ 50,000 yuan.

* Goldstein American Health Club

Because of a wide range of consumer groups, the amount of fees can be set by the local market, generally ranging from 60 yuan to 250 yuan. It belongs to mass consumption and has a wide range of benefits. Its profit: the profit of products and instruments is about 50%, and the profit of physical therapy is about 70% ... According to the 6-bed health center, the average monthly performance is about 30,000 ~ 80,000 yuan. ..

10. Customer update rate and sales difficulty

* Ordinary beauty salons

Because every new project is a hype concept product, beauticians or consultants must be "eloquent"

"Can impress customers' consumption tongue. When the customer finishes a course of treatment and it doesn't work, the beautician or consultant must be there.

Most consumers don't believe it, because they try to add a bill to the customer or confuse her to add another course of treatment.

It's very difficult to be a beauty salon or feel cheated frequently, and then carry out internal marketing …

* Goldstein American Health Club

What we pay attention to is the effect of treatment, not the sales eloquence of chiropractors, but the effect after customers come to treat.

Very good, most customers don't need much promotion or encouragement, and he will do some word of mouth himself.

Propaganda, a person's consumption drives the whole family or friends around him to do physical therapy. When promoting internal products, Gu

Guests are easy to accept. ..

1 1. Possible problems in the future

* Ordinary beauty salons

A. Management personnel are hard to find (digging around, jumping over the nest and starting their own businesses)

B. High turnover rate (hard work, low status and average income)

C. Frequent search for new projects

D. The threshold for joining the project is getting higher and higher.

E. There are more and more stores, and the competition is becoming more and more fierce.

F. The turnover rate of old customers is high.

* Goldstein American Health Club

A. Technology upgrading

B. Lack of talents

12. operational difficulties and problems of newly opened stores

* Ordinary beauty salons

Without the support of old customers, the newly opened beauty salon will be difficult to operate at first, or will be needed.

There are a lot of investment in decoration or new project technology to attract customers, or there are a lot of advertisements, often

The newly opened small and medium-sized beauty salons hardly last a year.

* Goldstein American Health Club

Because of the new welcome of the treatment project from American gold medal medical care technology, most patients have never seen it before and will accept it gladly.

If you try to do it, 70% of the customers who have done it will become loyal customers of the health center, and

Make a reputation for the store yourself ... except for the first month of publicity, most of the second month can be started.

Start to make a profit, and you can return to your capital in three months to six months …