In recent years, live broadcast has become more and more popular, and many people have joined the ranks of live broadcast. Taobao is the mainstream platform for live broadcast, which has many categories. As a novice partner, I don't know how to choose the category of Taobao live delivery. The following small series brings you the selection methods and skills of Taobao live broadcast categories. Interested friends come and have a look.

How to choose Taobao live broadcast category?

In order to standardize the live broadcast form and create a civilized and safe Taobao platform that serves the public's life, there are goods that can be put on the shelves for live broadcast, and of course there are also prohibited goods to be restricted. Novice players of Taobao Live must pay attention that not all products can be promoted and sold for free.

Commodities with the following keywords can hardly be sold and publicized through Taobao live broadcast: for example, commodities under the category of "self-use idle transfer", commodities under the category of "electronic certificate", and health care products and health care products under the category of "family health care". For example, "prescription drugs" need to be carefully purchased, and there are no goods under the category of Taobao live broadcast rights.

Commodities under the categories of "service commodities" and "service market" are not allowed at first, nor are the second-class commodities such as "religious articles" and "other collectibles" under "antiques/postal coins/calligraphy and paintings/collections" that like to play with antiques.

There are also some "game equipment" in the secondary category of "online game equipment/game currency/account/body double training" related to games that cannot be approved. There are also the health care products mentioned just now, which are under the second category of personal care/health care/massage equipment, and the products under the third category of meridian health care equipment under cupping device, which cannot be broadcast live on Taobao. It is worth mentioning that all commodities under the categories of "insurance", "insurance distribution" and "insurance (Huijin charge)" are also prohibited.

The above is the introduction of how to choose Taobao live broadcast category, hoping to help everyone.