Because of the special outbreak time, it was during the most lively Spring Festival. This has caused heavy losses to many industries that have been doing business during this period, such as cinemas. In the past few years, the film industry in tens of billions of markets has been bleak for half a year this year. Many factories and shops closed down, and hotels laid off many employees.

There is another industry, that is, aviation enterprises, which should be overcrowded during Spring Festival travel rush, and it has also been greatly impacted.

According to the data shown in the professional report, up to now, 400,000 aviation employees around the world have lost their stable jobs for many years. Even some airlines directly declared bankruptcy. And China also has great influence. In 1-3 months alone, the loss of the whole industry has reached nearly 40 billion.

Because the domestic epidemic broke out at the end of 1 month, until March, the epidemic was very serious. Everyone stopped working, and the society was close to stopping. All this was done with the support of national co-ordination and Qi Xin's concerted efforts.

From the data point of view, when the epidemic was the most serious, the passenger flow of civil aviation dropped by about 80% compared with before, which can be said to be very terrible. Especially in February, there was a large-scale outage, and everyone began to apply for returning the tickets they had already bought. The loss directly soared by 20 billion.

In China, HNA Group is the second behemoth in the industry, and the revenue of 19 is second only to Huawei. But even such a big company has a headache for the outbreak. Or, formally, because of its large size, the loss is even more amazing. The situation is already very difficult.

But some netizens immediately pointed out that the income of this group did not exceed 600 billion yuan last year. With so much money, many people can't imagine what they will never touch. How can it be difficult? But these incomes are not pure profits. Excluding various costs including employees' salaries, the net profit is only 65.438+0.78 billion. This figure can be achieved by many enterprises, but the cost of those enterprises is not as big as that of Hainan Airlines. That is to say, there is some income in finance, but in fact, the funds are already very problematic.

Then why? Because HNA Group has expanded too fast in recent years, it has not had time to digest it. Spent more than 500 billion, the expanding business empire is not only the aviation industry, but also finance, technology and so on, giving people a feeling of making money to buy something. At the same time, the market value of the company has soared wildly, but the market value is not cash flow or real revenue. Not long after I bought it, I started to sell it outside because I caught up with the national policy restrictions.

As we all know, selling something is definitely not as good as buying it, especially when you are in a hurry. Not if you don't sell it The policy red line is urgent and can be bought and sold. Not only did it fail to achieve the expected goal, but it lost a lot. I have to say that HNA Group is too impatient.

However, if this is the case, HNA can still be recovered in time. After all, the annual revenue is there. However, this bad financial situation suddenly broke out when an epidemic broke out. It's so difficult now that even the salaries of the company's employees can't be paid. The chairman personally apologized and sold some planes to alleviate the company's financial problems. Although there are still huge debts, at least I have caught my breath.

How to treat this crisis of HNA Group?