The brand of down jacket, the weather is getting colder in winter, and the coat has become a must-have item for MM. Whether it is a lovely MM or a personalized MM, a suitable coat is essential, so down jacket is the first choice. Let me share the brand of down jacket.
With the development of down jacket brand 1 1 and Bosideng-Jie Bing official flagship store (China famous trademark, China famous trademark, top ten down jacket brands, Shanghai Bosideng International Clothing Co., Ltd.) for more than 30 years, Bosideng Company has embarked on a successful road for private enterprises to implement famous brand strategy by independent innovation. Since 2007, Bosideng has been recognized by the General Administration of Quality Supervision, Inspection and Quarantine as the only "world famous brand" in China garment industry. Gao Dekang, Chairman of the Board of Directors of Bosideng International Holdings Limited, has two experiences. First, big brands must be combined with "innovation". Jie Bing down jacket fashion brand "offside" grabs the beach down jacket.
2. Ai Lei Eral official flagship store (China well-known trademark, top ten brands of down jackets, Zhejiang well-known trademark, Ai Lei Group Co., Ltd.) In 2009, we saw Yu Xia and Yolanda, a rare golden couple in the film and television circle, and endorsed a down jacket brand-Ai Lei, which set off the "Ai Lei Tide" of fashionable down jackets this winter. As the flag of China down jacket fashion, the promise of "Ailaiyi" brand is "Fashion depends on me!"
3. Yalu Down Jacket (from 1972, a well-known trademark in China, one of the top ten down jacket brands, Yalu Group) In recent years, the competition in the down jacket market in China has been fierce, and it is not too much to describe it as "the hegemony of princes". The main reason for this situation is that everyone has taken a fancy to the huge market development space in the field of winter clothes. Yalu Group has never given up the development and cultivation of the rural market. The 100-city and 1000-store project, the 35 10 project, the 1000-city and 1000-store project and the specific terminal strategy of opening Yalu specialty stores in key towns and villages have laid a solid foundation for Yalu to explore the rural market.
4. Official flagship store of duck and duck down jacket (China well-known trademark, China well-known trademark, top ten brands of down jacket, Jiangxi Qingyaya Group Co., Ltd.) "The second measure for the recovery development of duck and duck in recent years is market segmentation." Li Xiaogang explained that in the past, down jackets produced and sold in the south and the north were the same in weight and design. At present, ducks and ducks develop different products according to the actual situation of obvious climate differences between north and south and east and west in China. Accordingly, Yaya reduced down jacket products in the southern market, making the clothes look less bloated, which not only met the needs of consumers, opened the southern market, but also reduced the product cost.
5. Duck Baby YBB( 1997 Harbin, a large down jacket enterprise in Northeast China, Harbin Duck Baby Down Jacket Co., Ltd.) brand fashionable down jacket, striving to win the market in the highly competitive clothing market with its unique personality, different styles, bold and avant-garde design concept, excellent production, reasonable price strategy and guaranteed after-sales service system. Based on the product development concept of "keeping up with scientific and technological progress, driving fashion trends, and never falling behind" and the service concept of "paying attention to customers and understanding customers", aiming at the psychological analysis of consumers aged 65,438+06-35, we will formulate a brand style with nature as the main body, advocate a brand culture of free creativity, and fully embody the cultural characteristics of "sound and taste"!
6. Xuezhongfei (a famous brand in China, Jiangsu Xuezhongfei Clothing Co., Ltd.) As the leading goose of cold-proof clothing in China, Bosideng Company has been constantly pioneering and innovating. The leading product "Bosideng" down jacket was far ahead in the national sales for six consecutive years, and the second brand "Flying in the Snow" down jacket ranked second in the national sales in 2000, accounting for half of the cold-proof clothing market in China. Facing the trend of green consumption, Bosideng Company took the lead in passing ISO 1400 1 environmental system certification and green label product certification, which made the production environment and products meet the requirements of environmental protection, reached the "double green" of factory environment and products, and obtained a pass to the international market.
7. Sharon's official flagship store (Top Ten Down Jacket Brands, American Down Jacket Industry Leader, Sharon International Fashion (Beijing) Co., Ltd.) has been facing increasingly fierce brand competition since it entered the China market. "Salon" has not only been fully affirmed by the market, but also stands out in the same industry with its fashionable appearance and excellent quality, and ranks among the best in the sales appraisal of many large shopping malls, and has achieved impressive results at the same time.
Down jacket brand 2: Patagonia, Archaeopteryx, Canadian Goose, Mammoth, Moncler, Shan Hao, Groundhog, Disante, Montebell, Beimian, Columbia, Labu, Outdoor Research, Decathlon, Camel, guess, Adidas, Uniqlo, Toutous Monkey, etc.
Domestic mainstream down jacket brands: Bosideng, Xuezhongfei, Yujun, Kellogg, Heiprich, Taiping Bird, Duckling, La Chapelle, Blue Sea House, Red Bean, Seven Wolves, Handu Yishe, Mark Huafei, Metersbonwe Bang Wei Bang Wei, Evely, Mason, Ailaiyi, Inman, Libbert, gxg, Romon, etc.
Second, the factors affecting the quality of down jackets
Whether a down jacket is good or not depends mainly on its warmth, especially in such a cold winter. The warmth retention includes the type of down jacket filler, cashmere content, cashmere filling amount and bulkiness. Of course, the wind and water resistance, anti-drilling performance, brand awareness, comfort and design of down jackets also need to be considered. There are several factors that affect the warmth of down jackets:
Down jacket filler: generally goose down and duck down, the warmth retention of goose down is slightly higher than that of duck down.
Wool content: refers to the percentage of wool and silk in feather down, which is simply the ratio of down to feather. The national standard stipulates that the cashmere content should not be less than 50%, but the cashmere content of down jackets is about 80%, and the highest can reach about 95%. Theoretically, the higher the better. The higher the down jacket's cashmere content, the lighter its weight and the better its warmth retention.
Filling amount: Down accounts for the total weight of down jacket. The higher the filling amount, the better the thermal insulation performance, and the thermal insulation temperature will increase by 65438 0℃ for every 5g of filling amount. About 150g in the south, and above 200g in the north. If it is below zero outdoors, it is better to be above 250g g. The weather in Beijing is below zero 19 degrees, and my 250 cashmere down jacket is frozen into popsicles when I go out.
Fluffy: the volume occupied by a certain number of down feathers under specified pressure, which is simply the elasticity of down feathers. The fluffy degree of goose down is higher than that of duck down. The higher the down content, the more fluffy it is and the better its warmth retention. The fluffy degree of 600 can basically meet the requirements of keeping out the cold. The higher the fluffy degree, the higher the warmth retention and the lighter it will be.
Down jacket brand 3 1. Name of dock company: Hangzhou Xiaoshan Hongtai Down Products Co., Ltd.
The company has advanced feather washing equipment and testing instruments in China, and the down jackets produced are of high quality. In 2004, it was certified by Global Market International and Alibaba International. Products are exported to Japan, the United States, Russia, Italy, France, Germany, Norway and other dozens of countries and regions. In addition, the company set up a product research and development department in Hong Kong in 2008, and hired senior European designers with high salaries to develop and design products for Hongtai Group, and developed more than 500 styles every year. These products are deeply loved by customers.
2. Name of Moncler Company: Moncler (Shanghai) Trading Co., Ltd.
MONCLER down jacket: French luxury down jacket brand, MONCLER down jacket: Moncler, internationally known as the Jade Emperor, is famous for its exquisite and advanced down jackets. As the world's top down jacket brand, MONCLER down jacket has always been the favorite of some stars and celebrities. As the world's top down jacket brand, MONCLER has always been the favorite of some stars and celebrities. The brand was founded in 1952. In 2009, it officially entered the China market. In 2009, Moncler's first flagship store in Chinese mainland settled in Shanghai and officially entered the China market.
3. Name of Odima Company: Hangzhou Jinzifeng Clothing Co., Ltd.
Hangzhou Jinzifeng Clothing Co., Ltd. was established on 20 18, and its headquarters is located in Xiaoshan, the down capital of China and the holy place of tide watching. After years of development, the enterprise is now a down product enterprise integrating development, production and sales. Mainly to fashion down jackets, fashion fur clothing as the main products, in the industry enjoy a high reputation and reputation. In recent years, enterprises have brought the research and development of fashionable women's products into their long-term production planning through the promotion of scale.
4. Name of Lorano Company: Haining Ran Yan Trading Co., Ltd.
Haining Yanran Trading Co., Ltd. specializes in leather garments and fur garments. Companies adhering to the "customer first, forge ahead" business philosophy, adhere to the "customer first" principle to provide our customers with quality services.
5. Name of Salco Company: Beijing Shangke Century Clothing Co., Ltd.
SALCO company was established in 2003, which is a large-scale foreign trade garment enterprise integrating design, production and sales. We produce women's down jackets, cotton-padded jackets, windbreakers, furs and Nikki clothes. Through the efforts of all the staff of the company, in just a few years, a diversified and three-dimensional sales network has been established, making the products sell well in Russia and other European countries.
6. Name of 6.Vivacana and VILLICANA Company: Beijing Winnika International Clothing Co., Ltd.
VIVACANA is committed to the meticulous operation of international first-line brands, pays attention to the accurate grasp of modern fashion information and the effective combination of traditional industries, and interprets the charm of modern fashion elites with exquisite cutting techniques, novel design styles and European styles. The product style is centered on fashion, comfort, taste and individuality, and the products such as down jackets, windbreakers and jackets are market-oriented. They are mainly sold to Russia, Italy and other countries, and have also established cooperative relations with many European clothing companies.