What's the big use of pop posters? POP poster-the abbreviation of English PointofPurchase, is willing to be "an advertisement that can promote the sales of shopping places". All advertisements inside and outside retail stores that can help promote sales, or other signs that provide information, services, explanations and guidance about goods, can be called POP advertisements. POP, the most intimate communicator, is the abbreviation of English pointofpurchase, which means "selling point advertisement". Its main commercial purpose is to stimulate and guide consumption and enliven the atmosphere of shops. Her forms include outdoor signs, exhibition boards, window posters, in-store tables, price lists, flags and even three-dimensional cartoon models. POP is often used in short-term promotion, with exaggerated humor and strong colors, which can effectively attract customers' views and arouse customers' desire to buy. As a low-cost and efficient advertising method, POP has been widely used. POP is mainly used in supermarkets and various retail terminal stores. At present, most large supermarkets print unified templates, and then artists fill in the text content as required to meet the different use needs of exquisite commodity counters, which has strong liquidity and timeliness. Therefore, ordinary simple hand-painted POP is incompetent and must be mass-produced in a modular way. Small and medium-sized retail stores, there is a trend that product stores do brand chain operation at present. In terms of product organization structure, promotion plan, store style, etc. Many of them are operated simultaneously with brand operators and manufacturers. However, in the use of POP, many people still advocate different copywriting and provide different preferential information. Some shops even use yellow paper to write posters, such as "major news" ... which obviously does not adapt to the trend of brand operation. Perhaps brand suppliers should consider more at this point. How to design supermarket posters? Posters in supermarkets are generally hand-painted, with popular fonts, several approachable and attractive advertising words, and some cartoon images. If you want to print by computer, I suggest PS, which works well, especially for the processing of pictures. Excuse me, how to make supermarket posters to make good products? Do you have any skills? 1, the lights should be adjusted. 2. The product background should be unified, and bright white is the best. 3. the placement of goods should be unified. 4. The size of the poster should be coordinated.