For example, if someone searches for "what to wear for marriage", the best page content should lead to several aspects: 20 wedding matching recommendations that make male guests handsome, and selected matching purchase information. Because the user behind this search word guesses that he is going to attend a wedding, the ultimate problem to be solved is where to buy clothes, rather than letting him learn how to match clothes. Therefore, when optimizing this keyword, our content should solve his ultimate needs, so that the effect of drainage and transformation will be better.
Second, it is important to say "loading speed, speed, speed" three times.
No one wants to give you a chance to wait in the era of information fragmentation, so the speed of website opening and loading is more important than any optimization point. The shorter the opening time, the higher the user satisfaction. The same is true for search engines. Therefore, when optimizing, first consider what can be done to accelerate, such as CDN, useless code removal, server broadband upgrade, caching, page slimming, pure static pages and other optimization actions.
Third, enhance the trust and participation of UI, UX and brands.
Many users will have a first impression after opening the website. Good cottage, good soil turtle, major is not the result we want. Page design needs a UI &；; The input of UX and the reputation of the brand itself will be endorsed, otherwise it will be difficult for users to have a sense of trust and participation in the website. The most practical way is to imitate the better websites in the industry, buy paid website templates or let users participate in every design link.
Fourth, avoid keeping users away from various elements of the page.
Many pop-ups, fixed bay windows and advertising spaces will make users feel disgusted, thus giving up the whole browsing process. This is the part to be avoided and removed in the optimization process. Consider implanting these elements in a more native way, or rewarding users for completing this process. At the same time, in the use of code, it avoids the possibility that spiders are banned or difficult to capture, thus being degraded by search engines.
Fifth, keyword implantation.
Conventional keyword implantation (called lyrics by Mr. Bao) should also be continued, such as title, H 1, keywords in the article, external anchor text, internal anchor text, image ALT, URL, image naming and so on. I don't need to elaborate on this, everyone knows it.
Sixth, the theme of the model import
Seventh, the depth optimization of the display text.
The information displayed in the ranking is very important to the click-through rate, so we may have to influence the displayed information (mainly title, desc, website address). These elements need to be optimized in content: the creativity of the title, the floating red of desc, the specification of url, the date of the article, the use of structured data, online dialogue and so on. What is the following effect?
20 wedding arrangements male guests kill women:
2065438+May 3, 20061_ Provide matching suggestions for the latest 20 men attending the wedding. Even a low budget can match the female guests who kill the surrounding area in an instant, with pictures and videos.
Eight, create unique value content
After all, marketing can't escape the quality of content. Good content includes:
1) provides a unique visual experience, front-end interface, suitable fonts and function buttons.
2) The content must be valuable, credible, interesting and worth collecting.
3) Compared with other contents, it is not repeated, and the depth is stronger.
4) Fast opening speed (no advertisement), which can be read at different terminals.
5) can produce approval, surprise, happiness, thinking and other emotional thoughts.
6) It can achieve certain forwarding and spreading power.