1, advertising

Advertising placement is the most mainstream way of cooperation in Xiaohongshu. How mainstream is it? At present, more than 95% of the bloggers in Xiaohongshu realize their realization through advertising implantation, and advertising implantation is also the easiest way for brands to obtain the marketing effect of Xiaohongshu.

For bloggers, if they want to cash in on Little Red Book, the form of advertising placement is essential. It is best to think clearly about the form of advertising placement during the account positioning period, such as implanting beauty products, then its content must be related to beauty products.

2, live broadcast with goods

Live delivery has become a common form of realization on other platforms, such as Tik Tok and Aauto Quicker, but it is rare in Little Red Book.

On the one hand, because of the influence of "goods", the goods that Xiaohongshu can take are really too few, and the goods in Xiaohong Bookstore are not rich enough. The goods of a certain treasure are limited to some categories, so it is difficult to choose at will.

3, small list with goods

"Small list" is another way for Xiaohongshu to earn commission by bringing goods. Since the function of taking notes with goods went offline, we can only rely on small orders to take goods in text form.

The small list can't be displayed directly in the notes, but you can find the corresponding "small list" in the form of a search password in the little red book, which is full of products that bloggers can customize. Users can get matching commission income after jumping from the page to place an order.

Unfortunately, at present, because there is no quick "button" entrance, the user's operating cost is too high, and it takes many jumps to get there, which also leads to the result of bringing goods may be "not very good", so bloggers should not use it too much.

4. Open a shop to sell goods

In addition to advertising other people's goods, Xiaohongshu can of course sell his own goods, so opening a shop to sell things is also a logical way to realize it. However, because there was a certain threshold for opening a store in Xiaohongshu before, its popularity was low, and most of them were opened by brands. Now that Xiaohongshu has implemented the integration of No.1 stores, the threshold has been further lowered, and more and more bloggers have opened stores.

Generally speaking, however, most bloggers are part-time, and their homepages are not necessarily related to most products. Therefore, there are still a few bloggers who have their own products, and there are not enough bloggers who can really open stores. But like a small list, there is always the possibility of making money. Whether it is suitable for everyone depends on individual needs.

Step 5 drain water

All platforms can be drained, and Little Red Book is no exception. Drainage can make money, and Little Red Book is no exception. Drainage on any platform is illegal, and Little Red Book is no exception. Therefore, drainage can make money, but how to drain the little red book is a "realistic" problem.