Taobao shop title optimization has always been an important factor to improve the conversion rate. According to statistics, the traffic introduced by many Taobao shops is not accurate, which leads to the deviation of keyword search volume in the early stage. Here I share my title optimization skills with you.

1. What keywords should be included in title optimization?

1, brand, commodity brand or store name,

2. Commodity name

3. Locating words, white-collar workers, students, etc.

4, if the product style, retro, small fresh and so on.

5, selling words, gathering, slimming, etc.

6, in other words, genuine, buy one get one free (with or without)

Second, the title optimization process

1, 15 before the new product period, the click-through rate is very important, mainly to optimize the three-level long-tail keywords and ensure the introduction of high traffic. Trade if you can, and collect if you can.

2. Growth period 15 Jackneffei 30 days. While continuing to optimize the third-level keywords, start the transformation, optimize the second-level or accurate keywords, maintain the click-through rate, and start? Introduction? Sales volume.

3, there is a certain sales base in the mature period, keep the first two points, deal with after-sales problems, invest in through train or Taobao activities, and increase sales.

Third, the title combination rules

1, the key words need to come first when the store is pushing or selling goods;

2. If you can use attribute words, don't use spaces.

Suggestion:

1, the transformation of new products is lower than that of competing products, and we can break through the differences, such as service and express delivery;

2. Don't use the conversion rate of the day as reference data. The most accurate data reference should be the last 7 days or the last 30 days.

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