Full name Lululemon, Lululemon is a local Canadian brand.

Extended data:

Lululemon transformed yoga from a weight loss exercise into a group activity that attracted many people.

In Bryant Park in Manhattan, open yoga classes sponsored by Lululemon Company are held twice a week.

About 400 women participated in each session, and most of them wore Lululemon brand yoga clothes.

Lululemon's early growth is inseparable from several things:

1. Brand barrier: the communication cost between brands and users.

2, culture * * * the same body: users look at products, not looking for brands, but looking for themselves.

3. Demand in the scene: Pay attention to the scene where users will use the product and how to stimulate their demand for the product.