The competition theory put forward by Michael Porter, a famous competitive strategy expert, thoroughly analyzes and explains the "possibility" of an enterprise from the perspective of industrial structure, while competency-based management scientists use the value chain to deconstruct the value creation process of an enterprise and pay attention to the analysis of the company's resources and capabilities. On the basis of synthesizing the former two, SWOT analysis combines the internal analysis of the company (that is, the research orientation concerned by the management authorities in the mid-1980s, represented by the ability school) with the external analysis of the industry competitive environment (that is, the central theme concerned by the early strategic research, represented by Andrews and Michael Porter) to form its own structured balanced system analysis system.

Compared with other analysis methods, SWOT analysis has obvious structural and systematic characteristics from the beginning. As far as structure is concerned, first of all, in form, SWOT analysis is to construct a SWOT structure matrix and give different analytical significance to different areas of the matrix; Secondly, the main theoretical basis of SWOT analysis also emphasizes the analysis of the external environment and internal resources of enterprises from the perspective of structural analysis. In addition, as early as the 1960s before the birth of SWOT, some people put forward the internal strengths, weaknesses, external opportunities and threats involved in SWOT analysis, but only analyzed them in isolation. The important contribution of SWOT method lies in matching these seemingly independent factors with systematic ideas for comprehensive analysis, which makes the formulation of enterprise strategic plan more scientific and comprehensive. Since its formation, SWOT method has been widely used in enterprise strategic research and competitive analysis, and has become an important analytical tool for strategic management and competitive intelligence. Intuitive analysis and simple use are its important advantages. Even without accurate data support and more professional analysis tools, we can draw convincing conclusions. However, it is this intuition and simplicity that makes SWOT inevitably have the defect of insufficient accuracy. For example, SWOT analysis adopts qualitative methods, and forms a fuzzy description of the competitive position of enterprises by enumerating various manifestations of S, W, O and T, and the judgment made on this basis is bound to be subjective. Therefore, when using SWOT method, we should pay attention to the limitations of this method. When listing facts as the basis of judgment, we should try our best to be true, objective and accurate, provide some quantitative data, make up for the deficiency of SWOT qualitative analysis, and build the foundation of high-level qualitative analysis. SWOT analysis is a strategic analysis method of enterprises, that is, to find out the strengths, weaknesses and core competitiveness of enterprises according to their own established internal conditions. Where S stands for strength, W stands for weakness, O stands for opportunity and T stands for threat, where S and W are internal causes and O and T are external causes. According to the complete concept of enterprise competitive strategy, strategy should be an organic combination of what an enterprise can do (that is, the advantages and disadvantages of the organization) and what it can do (that is, the opportunities and threats of the environment). In the process of seo, we should also conduct a comprehensive SWOT analysis of the website, and help us complete the later optimization process through the study of keywords and competitor websites. No matter the new station, big station, small station or old station, all kinds of seo optimization methods are applicable for a long time. Let's take a look: SWOT analysis has four different types of combinations: strength-opportunity (SO) combination, weakness-opportunity (WO) combination, strength-threat (ST) combination and weakness-threat (WT) combination. First of all, understand the external environmental factors related to your website: advantages1. What are you good at? 2. What new technologies does the organization have? 3. What can you do that others can't? 4. What's the difference with others? 5. Why do users come? 6. What made you successful recently? Second, understand the internal environmental factors of your website itself: disadvantages 1. What can't you do? 2. What technology is missing? 3. Where are others better than us? 4. What kind of users can't satisfy? 5. Why did you fail recently? Third, point out where your website should go. O: opportunity 1. What are the opportunities in the market that are suitable for us? 2. What skills can I learn? 3. What new technologies/services can be provided? 4. What new users can you attract? 5. How can I be different? 6.5- 10 organizational development? Fourth, point out where your website can develop. T: threat 1. What changes have taken place in the market recently? 2. What are the competitors doing recently? 3. Can't keep up with the changes in user needs? 4. Will the change of political and economic environment harm the website? 5. Is there anything that may threaten the survival of the website? If your website has started SEO and you don't know how to do it, start with SWOT analysis. Analyze the strengths, weaknesses, opportunities and threats of your website. Adjust your website according to these analyses. Every website has its own unique side. Start with what others don't have, increase publicity, and give full play to your strengths, then you will succeed. Hongsheng Huatuo Beijing SEO Company is a professional company specializing in search engine optimization. Welcome to our website, this article is the original article of this article, please keep the link of this website. thank you