First, there is no clear standard for selling fake goods in the industry. After the epidemic, the live broadcast industry began to rise. With the hot sale of live broadcast products, many stars and online celebrity are also involved. However, there are no clear rules for selling fake goods live, which also gives many businesses an opportunity.
In order to make people more eager to buy, some businesses will publicize with great fanfare and even make false propaganda, which will lead consumers to buy unqualified products with a little carelessness. However, because the live broadcast does not clearly stipulate what penalties will be imposed on false propaganda, many people cannot choose.
Second, most of us are rushing to buy starnet, but the goods are sold by merchants, and the quality cannot be guaranteed. Many people buy products in the live broadcast room, largely because the live broadcast brings their favorite online celebrity stars. They buy products out of their love for beans, but these online celebrity stars just show their products to everyone and then sell them.
It is the merchants who really control the quality of products. Merchants themselves have also invested a lot of money to invite online celebrities to bring goods. If the product is very delicate, it is impossible for the merchant to care about it, let alone control the quality of the product, so it is easy to go wrong.
Third, even if the merchants sell fakes, many people are unwilling to pursue them. What would you do if you bought a fake in the live broadcast room? This may be decided by many people according to the situation. If it is a high-value product, it may be said online. If it is a cheaper product, many people may choose to forget it and don't want to spend time struggling.
This has led many businesses to take advantage of consumers' psychology, and their products will be less strictly controlled as far as possible, and even a lot of water will be added. After all, people will not pursue it, which will lead to more and more businesses selling goods live and being irresponsible for products.
To put it bluntly, live broadcast with goods is a new industry, and the quality of products is not expressly stipulated. Moreover, people buy products with the help of the popularity of star networks. In addition, the products are cheap and many people don't pursue them. Naturally, this industry is getting more and more chaotic.