At the moment when slimming and health are becoming "just needed", a large number of light meal replacement businesses have emerged among the huge consumers of healthy food. From meal replacement powder, meal replacement milkshakes, meal replacement biscuits to meal replacement bread, many merchants and brands have begun to lay out light meal replacement tracks.

The Consumer Insight Report shows that the consumption of light food meal replacement is gradually becoming daily, covering a variety of healthy eating scenes such as fitness crowd, weight loss crowd, overtime crowd and daily health care crowd. The user group of light meal replacement has gradually expanded from people who simply want to lose weight and maintain it to young people who pursue a healthy and efficient life. Light food has gradually moved from the trend of the small crowd to the choice of the public, becoming a healthy diet lifestyle. At present, China's light food substitute market is growing in scale, with broad application scenarios and huge consumer market, which makes light food substitute brands favored by capital and consumers. .