Akio Morita's wife Yoshiko stayed in Tokyo and moved to new york with her husband in 1962. Before that, she didn't know any English. After coming to the United States, I often go to socialize with my husband, which is rare in Japan. And unlike Japan, she can't sit beside her husband. According to western etiquette, important female guests sit on the right hand side of the host, so they can only stay away from their husbands. The pressure made Yoshiko chew English. After a long time, Yoshiko made many friends in America. She is very interested in fashion and often shoots American fashion. Later, she hosted a fashion TV program in Japan for ten years, which brought many new ideas to the Japanese clothing industry.

Their children also study abroad. According to Akio Morita's idea, they can get rid of the island mentality, have extensive contact with European and American cultures, and better understand the world and Japan.