How to make a poster (1) A moving poster usually contains a notice, so the theme should be clear and eye-catching (such as xx competition, discount, etc.). ), and then summarize the main contents such as time, place and matters needing attention in the most concise sentences. Exquisite illustrations and layout of posters are usually a good way to attract attention. In real life, there is more abstraction and concreteness. I suggest reading more books about POP and collecting more beautiful pictures (comics, etc.). ). When designing a poster, if you need to draw it by hand, you can use crayons, writing brushes (Chinese painting), paper-cutting and other forms according to your own specialties, not necessarily the poster color. Posters designed by computer are professional, and you may need to master PHOTOSHOP and other software. For publicity, poster design can be said to be the most exciting thing, because posters have various forms of expression, a wide range of themes and few restrictions, emphasizing creativity and visual language, flexible use of points, lines, pictures and characters, and paying attention to plane composition and color composition. It can be said that poster design is a master of graphic design. But sometimes it is its too broad expression that makes us a little at a loss at the beginning. We will discuss how to design an attractive poster in two phases, and what principles are there in the design. U poster is a very economical form of expression-you can get good publicity effect with the least information. Sometimes poster designers are required to reduce the text content and convert other text into visual elements. Sometimes, the whole poster only uses some unique font designs. Designers are often asked to organize a lot of trivial details to make them clear and easy to understand. Team building u designers' choice of pictures when designing posters can be said to be the key to success or failure. The function of pictures is to simplify information-to avoid too complicated composition. Pictures usually show what the product is, who provided it or who wants to use it. Pictures can turn difficult words into short and clear messages, such as "providing housing loans for migrant workers who have no money to buy a house" and other words that sound a bit complicated. A poster designer needs to have a strong grasp of typesetting. Because the text on the poster is always very concentrated (relative to packaging or magazines), the typesetting of the poster text is very important. According to an unwritten principle in design, the less elements you use in design, the more careful you should be in design. The words on the poster always convey some specific information, such as "U2 concert on Friday 12" or "the entrance is temporarily closed for maintenance". The font style, text layout and the ratio of text to pictures chosen by designers will determine whether the information we want to convey can be easily read and remembered. Finally, it should be noted that a poster work itself must arouse the interest and attention of the audience. Even the simplest pictures and words can be confusing if they are not designed properly. How to design an infectious poster, so that viewers can directly contact with the most important information? These are the problems we encounter in our creation. So we will introduce some basic methods in this article. The principle of consistency We have to face the fact that designing posters, like designing any other graphic art, can easily lead to confusion. Photographer? I didn't shoot well. Copy? They couldn't make a final decision until the last second. Marketing staff? They change their minds every two minutes. In the design process, the designer must have a clear sequence of the whole process and implement it one by one. Poster design must be consistent from the beginning, including title, material selection, photos and signs. If there is no unification, posters will become confusing and difficult to read. All design elements must be combined into an organic whole in an appropriate way. U how to keep the consistency of posters? U relevance principle u To make works consistent, the first principle is to adopt relevance principle, which can also be called grouping. Relevance is based on a natural principle: birds of a feather flock together, and people are divided into groups. If we see all the components put together in order on a page, we will try to understand them. We always think of them as a group-we don't care whether these different parts are really similar or related. This is a bit like the principle of "implicated offense". U Poster designers can realize this relevance principle in many ways. First of all, grouping people, things and words can improve the effect of information dissemination. It is conceivable that many advertisements on billboards are composed of a photo of a consumer, a product picture and advertising words. For character types (children? Old man? The choice of overworked parents is inevitably associated with products. If people's photos are handled well, it's like consumers saying "I always use Bleacho brand bleach" instead of a hard-wired advertising slogan. Second, all the parts together can produce a stronger impact force than a single loose structure. When several items are very similar (for example, several different watches are chained together), the audience's eyes can naturally move from one watch to another. These objects form a visual unit, which can give the audience a single message instead of an indirect message. If all the items in the poster are very similar, then the composition of a group will make the poster more attractive to others. Other elements will be considered secondary by the audience. U figure 4 in this photo, notice how your eyes move from one ring to another. See all the rings as a whole, which is also the focus of the whole picture. Repetition Principle U Another way to make works consistent is to repeat shapes, colors or some numerical values. When you see a design element in a plane, its different parts are reused, and our eyes will naturally follow them. Sometimes even if we don't put them together, our vision will still treat them as a whole. We subconsciously drew a line between them. The easiest way to apply repetition is to create a pattern in the background of the poster and then apply it repeatedly. These repeated patterns in the background will produce very interesting visual and composition effects, and then connect the elements of the background and the foreground. Another way to use repetition is to guide the audience's eyes to see an important information, logo or picture by repeating a line of elements. Repetitive elements can create a path, guide our eyes and make the audience curious-what is the other end? This is actually a way of telling stories and attracting the audience to continue reading. The repeated caterpillar pattern in Figure 5 draws the audience's attention to the INNU logo. There are some repeated patterns of butterflies behind this sign, which shows the difference before and after you go to this beauty salon. The idea is ingenious. People's vision has a very strong sense of repetition, and sometimes even when the objects in the picture are not repeated, we will regard them as repetition. For example, in a poster about nail polish, we can add a big drop of nail polish at the top of the poster. In another part of the work, the same pattern or color as this drop of nail polish will produce the effect corresponding to the above drop of oil. Inadvertently, our eyes have fallen. U figure 6 in the above picture, these dots are elements in the logo, but we use them again in the picture-this creates consistency, attracts others' attention and strengthens brand promotion. Repeating posters of certain products is also an effective strategy to persuade the audience to compare. For example, we may put a dozen shoes on the advertising poster, but each pair is different. The main message (shoes) is easy for the audience to feel, because this item is used repeatedly in the poster, and then the audience will carefully observe the different styles of various shoes. Another popular design technique is to arrange all the same things together, but one of them is different, so as to achieve unexpected results. For example, you can design 15 squares and arrange them into a square, where 14 is blue and one is pink, and it contains the company logo. It is conceivable that this pink color block will be the focus of the audience. Of course, the principle of repetition can also have a consistent effect on designing a series of posters, whether they are put together or separated at the same time. For example, a series of outdoor advertisements for a summer concert, repeating the main elements can produce a sense of strength. When you see one of them, you will think of the other. Repetition of position, color, size or image can enhance recognition and make the audience notice all the information you want to convey. How do beauty salons publicize and attract customers? For some small beauty salons, the publicity is definitely not as strong as some big art academies. So how can our small beauty salon attract consumers? According to the experience of some successful people in the past, Bian Xiao summed it up as follows: 1. Increase investment. For some small beauty salons, they should be properly publicized in some newspapers, magazines, websites and TV stations. Or print some publicity materials to express all the information, products and service features we want to publicize to consumers, especially in the peak sales season, we must do our best to attract our consumers. 2, pay attention to the beauty salon name design must strive for elegance, with considerable intimacy and affinity, people will be attracted to the past as soon as they see the name. For example, to open a beauty salon, it is best to call an image design center or a professional nursing center. To raise the service to a new level. A complete store name logo includes information such as store name, products, house number and telephone number. 3. Pay attention to the decoration of the store. For a beauty shop, it is necessary to leave a neat and beautiful impression on the decoration, so that people want to go in and have a look even if they don't want a haircut. This is the most important thing to attract popularity. We should put more posters on the products in the store to make the atmosphere look happy and make our consumers feel happy without a lot of investment. 4. Increase the cultural atmosphere of the rest area in the store, put some new fashion publications, and if you encounter some holidays, you can engage in some activities to expand the feelings of consumers. Generally, banners and monuments will be used for publicity. 5, often carry out some promotional activities in the beauty salon to carry out some activities to attract consumers, such as holiday discounts, price cuts, special services and so on. You can also give some corresponding discounts. Find a corporate service and go to Pig Bajie. Com, delivery, acceptance and payment.