This Logo took a whole morning, which should be regarded as the shortest Logo I designed. Customers are friends who came back from studying in Hong Kong, and the main body is a Hong Kong-style tea shop. Because it is closely related, helpful and cheap, it is agreed not to change the manuscript. The customer's shop is a special-shaped bus building located in the creative industrial park, which is also the origin of this name.
For such brands whose names are suitable for graphics, graphics is always the best solution. As for how to connect "tea" and "bus", the solution we give is the combination of double-decker bus and milk tea paper cups.
For anthropomorphic cartoon images, the final sketch usually needs a complete combination of facial structures to convey emotions. Many animations involving anthropomorphic cars always like to use windshields to express their eyes, but under the proposition of double-decker buses, we decided not to fall into this classic mode. So instead, use headlights and the air intake of the engine to express the face, and extract the wiper to express the eyebrows to enrich the overall expression.
Vectorize the sketch, and define the priority of the picture structure with different line points. The usual idea is that the outer contour should be several pounds thick, and the inner structure should decrease in order of importance. Now we have completed the framework of the chart.
The next step is to color the frame.
For this kind of Logo with actual reference object, it is more convenient to extract the color from the reference object to match it. Of course, considering that the Logo design is cartoon, the color we choose needs to be adjusted to a higher saturation.
For an animation graphic, it is natural to find a mellow and relaxed style for text collocation. After the text elements are pieced together, the Logo is finalized.
In fact, cartoon Logo is the most suitable Logo design type for most people who have a certain painting foundation. After all, this style of expression is relatively unified, and there are a lot of cases for reference from stick figure to Japanese comics. As long as we dig deep into the facial expressions and text collocation of cartoon images, the rest are not too complicated problems. Suitable for all kinds of informal brands with women and children as their main customers.