The first step is site selection environment investigation.

Investigating and visiting the surrounding environment is the first step in choosing the next store.

For example, a vegetable market is the most active vegetable market in a street, and people within 2 kilometers will come here to buy food.

This street is an old residential area with 16 neighborhood committees and a permanent population of more than 60,000.

There are power companies, furniture hypermarkets and 100 restaurants and clothing stores nearby, and there are only two supermarkets nearby, which are small in scale and not particularly competitive.

On the whole, there are five fruit shops, four fixed fruit stalls, three or four mobile fruit stalls and a dozen mobile fruit vendors near the vegetable market, but the fruit business is still not fully saturated.

Looking at the environment is mainly to estimate the saturation of passenger flow and fruit shop. As long as the demand for selling fruit is not completely saturated, you can only have a place to open a fruit shop. However, you should pay special attention. If there is no fruit shop next to you, you should be especially vigilant. Many people think that without competition, they will be very happy after opening a store, but it is very likely that others will open it here, but they will not open it well and go bankrupt.

On the contrary, it would be better to have some fruit shops nearby. Others are already trying to eat crabs, so there is no need to worry about eating crabs.

Before opening a fruit shop, you should have a clear judgment on the environment and at the same time make clear your own position.

When considering what kind of fruit shop to make, it is necessary to find out where the customers suitable for fruit shops are, and the positioning of fruit shops should match the customers.

First look at the customers of fruit shop accessories.

If you don't know how to understand the surrounding environment, you can try the following ways.

First of all, whether the surrounding area is residential or commercial.

Second, if it is a residential area, we can look at the consumption level of the surrounding residents from the age of the permanent residents, whether it is a mature community or a tenant area, and whether the relative house price of the community is high or low. For example, if the fruit shop is located in the tenant area and the tenants are all young people, then the fruit shop can only locate the low-end quantity model.

Three. If it is a business district, it is a bit difficult to open a fruit shop and rely on passenger flow to maintain it. At this time, you can try to do business in the enterprise, and the customer is the company. Such as canteen, daily welfare of the company, etc. If you have these resources or conditions, it will be much smoother to do fruit business in the business circle.

Fourth, look at the level of the surrounding shops, you can stroll around. If the surrounding shops are relatively low-end, it is natural to open a fruit shop here, and it can only be opened at the low end. The store mentioned here is not a fruit shop, but other types of stores. If everyone opens low-end stores, it is very undesirable for you to open high-end stores against the trend. After all, it is only after many predecessors fall that the remaining winners will insist on opening stores.

Be sure to see how many fruit shops are around. Now most fruit shops are closed to each other. If it's already a lot, let's go quickly

Only when you are familiar with the environment can you position your own fruit shop and think about the business strategy behind it, otherwise you will go in the wrong direction and all your efforts will be in vain.

Like a crow looking for water to drink, it flies to the depths of the desert, and no matter how hard it tries, it can't find a drop of water in the end.

The second step is to choose a site to open a shop and prepare the funds for opening a shop.

If you open a fruit shop with an area of about 10 square meter, you need to prepare about 40 thousand yuan. A year's rent, license, simple decoration, fruit stalls, signs and other expenses are about 20 thousand yuan.

It costs about 3000 yuan to buy two freezers; The purchasing and working capital is about 6,543,800 yuan.

Labor, water and electricity, taxes and fees, etc. , spending 2000 ~ 3000 yuan a month.

These fees may not be suitable for all places, but there will be some other fees. Before opening a fruit shop, the location is very important. After determining the location of the store and talking about the store rent, the proportion of other funds will not be too large.

Shop decoration and container procurement

Generally, a shop can be simply decorated, and it takes some time and energy to find necessary materials such as containers and air curtain cabinets.

Step four, go through the relevant formalities.

I. Documents:

1, health permit

2, health business license

3. Business license for industry and commerce

4. Tax registration certificate

Second, apply for the business license of self-employed. ?

The materials required to apply for a business license include: the original and photocopy of the ID card, the site certification document of the business premises (copy of the real estate license or land certificate), the original and photocopy of the lease contract, and the photo of the certificate.

Three, apply for the "tax registration certificate", and apply to the local tax and national tax departments within 30 days after obtaining the business license. ?

The required materials are: original and photocopy of business license, original and photocopy of lease contract, original and photocopy of ID card.

4 copies of ID card, health certificate and ID card (it is better to prepare more copies, which are needed for handling all kinds of documents).

Four, need to prepare information:

1, 4 copies of ID card (4 copies of temporary residence permit are required for non-locals).

2. Eight recent half-inch standard color photos.

3. 1 application for business license.

4. Two lease agreements.

The fifth step is the opening of fruit purchase.

The first fruit is mainly about low risk. It is covered with apples, oranges, oranges and so on. 70% of the total. Then decorated with bananas, mangoes, watermelons and other fruits, accounting for 30% of the total. Total * * *, about 4000 yuan will do. After that, you can maintain your business by eating more than 1000 yuan each time. The profit margin of apples, oranges and other fruits is very low, so it is necessary to match seasonal fruits with high-grade fruits to get more profits. It is best to wait for the business to stabilize and learn more about the needs of nearby residents before deciding whether to sell it.

For more experience in opening a fruit shop, please click on the morning reading class of the fruit shop. Focus on the experience exchange and learning, sharing/experience/knowledge/thinking of people in the fruit shop industry. Welcome to join us.

Recommended reading: Learn to open a fruit shop from scratch.