Short video refers to high-frequency video content played on various new media platforms, which is suitable for viewing in mobile state and short-term leisure state, and its duration ranges from a few seconds to several minutes. The content combines skills sharing, humor, fashion trends, social hotspots, street interviews, public welfare education, advertising, creative business customization and other topics. Because the content is short, it can be a single film or a series of columns.
Short video feature
Different from micro-movies and live broadcasts, short video production does not have specific forms of expression and team configuration requirements like micro-movies. It has the characteristics of simple production process, low production threshold and strong participation, and has more communication value than live broadcast. The production cycle is short and the content is interesting, which challenges the copywriting and planning ability of the short video production team.
Excellent short video production teams usually rely on mature media or IP. In addition to high-frequency and stable content output, they also have a strong fan channel. The appearance of short videos enriches the forms of native advertisements in new media.